Influencer Marketing Lead
About the role
The Influencer Marketing Lead will build and run a scaled, always-on creator content program across multiple verticals, sourcing, briefing, and managing hundreds to thousands of creators. This role involves underwriting each bet against expected returns, owning the full range of creator relationships, and deploying the creator budget across various initiatives.
Responsibilities
- Build and run a scaled, always-on creator content program across multiple verticals: sourcing, briefing, and managing hundreds to thousands of creators.
- Own the full range of creator relationships, from high-volume seeding through to individually negotiated deals with larger creators.
- Underwrite each bet against what you expect it to return, and hold both ends to the same math.
- Own and deploy the creator budget across seeding, whitelisting, paid content, affiliate commissions, and larger partnerships, and measure it against a blended CAC goal per vertical.
- Build the mechanics that make creator content measurable and reusable: whitelisting and partnership-ads permissions, affiliate and referral attribution, and cleared usage rights.
- Partner closely with our growth marketing team on paid amplification. Identify what's converting and get it into their hands on a fast, standing cadence, with rights already cleared.
- Build a repeatable playbook for sourcing, briefing, contracting, and measuring creator content, so the program can scale into new verticals quickly.
- Negotiate and structure creator deals directly at both ends of the range: rates, deliverables, exclusivity, and usage rights.
- Pull from existing creator and community relationships elsewhere in the org when there's a fit, without depending on them. This program needs its own sourcing engine.
- Report on program performance on a regular cadence and make clear calls on what to scale, adjust, or cut, including when to move budget between the high-volume end and the high-touch end.
Requirements
Experience running scaled influencer, creator, or UGC programs: always-on and high-volume, not a handful of one-off campaigns. Be ready to say how many, and over what period.
Experience being held to an acquisition number: CAC, CPA, ROAS, or incremental signups. You can say what the target was, whether you hit it, and how it was measured.
Hands-on experience building the mechanics yourself: seeding at scale, whitelisting, Spark Ads and partnership ads, and affiliate or referral tracking. Not managing an agency that did it.
Comfort owning a budget that spans both ends of the range: high-volume seeding and affiliate spend alongside individually negotiated deals. You can defend how you split it.
You've structured creator deals yourself, and can talk through how you priced one: what you expected it to return, what you paid, and whether you'd do it again.
Experience partnering with a paid or growth marketing team on amplification as a peer, feeding them content and iterating on what converts.
Systems thinking: the ability to build repeatable sourcing, briefing, and measurement processes that work across many creators and verticals at once.
Strategic and hands-on. As comfortable presenting to leadership as you are optimizing individual pieces of creator work with our growth team.
Qualifications
Experience running scaled influencer, creator, or UGC programs: always-on and high-volume, not a handful of one-off campaigns.
Experience being held to an acquisition number: CAC, CPA, ROAS, or incremental signups. You can say what the target was, whether you hit it, and how it was measured.
Hands-on experience building the mechanics yourself: seeding at scale, whitelisting, Spark Ads and partnership ads, and affiliate or referral tracking. Not managing an agency that did it.
Comfort owning a budget that spans both ends of the range: high-volume seeding and affiliate spend alongside individually negotiated deals. You can defend how you split it.
You've structured creator deals yourself, and can talk through how you priced one: what you expected it to return, what you paid, and whether you'd do it again.
Experience partnering with a paid or growth marketing team on amplification as a peer, feeding them content and iterating on what converts.
Systems thinking: the ability to build repeatable sourcing, briefing, and measurement processes that work across many creators and verticals at once.
Strategic and hands-on. As comfortable presenting to leadership as you are optimizing individual pieces of creator work with our growth team.
Skills
Experience running scaled influencer, creator, or UGC programs: always-on and high-volume, not a handful of one-off campaigns.
Experience being held to an acquisition number: CAC, CPA, ROAS, or incremental signups. You can say what the target was, whether you hit it, and how it was measured.
Hands-on experience building the mechanics yourself: seeding at scale, whitelisting, Spark Ads and partnership ads, and affiliate or referral tracking. Not managing an agency that did it.
Comfort owning a budget that spans both ends of the range: high-volume seeding and affiliate spend alongside individually negotiated deals. You can defend how you split it.
You've structured creator deals yourself, and can talk through how you priced one: what you expected it to return, what you paid, and whether you'd do it again.
Experience partnering with a paid or growth marketing team on amplification as a peer, feeding them content and iterating on what converts.
Systems thinking: the ability to build repeatable sourcing, briefing, and measurement processes that work across many creators and verticals at once.
Strategic and hands-on. As comfortable presenting to leadership as you are optimizing individual pieces of creator work with our growth team.
Benefits
Annual wellbeing allowance, medical, dental, vision, disability, and life insurance coverage, employer contribution towards retirement, and employee stock option program.
Pay
$160,000-$185,000 for roles based in San Francisco and Los Angeles.
Schedule
Flexible work schedule with options for remote or hybrid work.