Small Market Growth Director
About the role
We’re building a dedicated Small Market growth motion at Foley. This role will own how we drive high-velocity, self-serve customer acquisition across the Small Market segment. This is a hands-on, strategic role focused on building and scaling a performance-driven, AI-enabled growth engine.
Responsibilities
Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation
Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels
Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization
Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact
Build and scale a performance creative engine that produces and tests high volumes of content across channels
Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation
Expand into new channels and formats (e.g., paid social, influencer, emerging platforms) based on performance signals
Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation
Build automated systems for campaign execution, audience targeting, and performance optimization
Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts
Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains
Drive a product-led, self-serve growth motion that converts traffic into paying customers
Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue
Partner with Sales to ensure alignment between self-serve and assisted conversion paths
Identify and close gaps across the funnel to maximize conversion and revenue yield
Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI
Analyze campaign and channel performance to inform budget allocation and scaling decisions
Build a culture of experimentation, using data and rapid testing to continuously improve performance
Requirements
Strong background in high-velocity SMB, B2C, or PLG growth environments
Deep performance marketing expertise across paid search, paid social, and SEO/GEO
Hands-on operator who actively manages campaigns, builds systems, and executes directly
Proven experience owning full-funnel growth, not just top-of-funnel demand generation
Experience building or leveraging AI systems beyond basic LLM usage, including workflows, automation, or agent-based systems
Highly analytical, with a strong grasp of CAC, LTV, ROAS, and conversion metrics
Experience in product-led growth or self-serve SaaS models
Experience in FinTech, compliance, or regulated SaaS environments is a plus
Qualifications
Location: This role is primarily remote (US-based), with occasional travel for team collaboration, training, or company events.
About Us: At Foley, we’re reimagining how safety-sensitive industries hire, stay compliant, and manage risk. We’ve evolved into a modern SaaS company with an all-in-one, AI-ready platform that helps transportation, construction, distribution, and utility businesses operate faster, smarter, and safer. As we continue to grow, we’re looking for curious, strategic thinkers who thrive in complexity, are motivated by making an impact, and want to join a team that’s passionate about building great products and supporting customers.
Our core values — Teammateship, Grit, and Innovation — guide everything we do. Whether we’re collaborating internally or helping customers, we approach every challenge with optimism, humor, and a shared commitment to success.
Benefits: Foley offers a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with company match, paid time off and holidays, wellness programs, and an employee assistance program.
Equal Employment Opportunity: Foley is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other legally protected characteristic.
Reasonable Accommodations: If you require a reasonable accommodation during the application or interview process, please contact us at careers@foley.io
Employment Status: Employment with Foley is on an at-will basis. Nothing in this job posting or in future communications should be construed as a contract of employment.
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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