Director, Growth Marketing

About the role

The Director, Growth Marketing at GrowthZone is responsible for the demand generation, conversion rate optimization, and nurturing of new-logo acquisition pipeline. This role also involves strategic planning, hands-on execution, and team leadership across multiple verticals.

Responsibilities

• Own integrated, multi-channel demand generation across paid search and social, SEO, lifecycle/email, content syndication, and webinars.
• Run a continuous CRO program across the website, landing pages, forms, and the full funnel.
• Build lifecycle nurture that moves prospects from first touch to sales-ready.
• Execute the demand programs that win switchers and displacement campaigns.
• Own full-funnel reporting and attribution, ensuring a source-of-truth view of pipeline contribution by channel and campaign.
• Build, coach, and scale a high-performing growth team, translating marketing performance into actionable insights for the revenue org and executive team.

Requirements

• 7+ years in B2B SaaS growth or demand-generation marketing, with 2+ years leading and developing teams.
• Track record of owning a new-business pipeline or revenue number, not just MQL volume.
• Hands-on command of digital demand channels (paid search, paid social, SEO, lifecycle/email) with the budget discipline to allocate across them.
• Strong conversion rate optimization and experimentation chops, with funnel results to show for it.
• Experience building content-led nurture programs in partnership with a content team or agency, including persona- and vertical-specific lead magnets.
• Experience marketing a vertical or multi-segment SaaS product, ideally in a replacement or displacement market.
• Hands-on with the channels that matter here — software review sites (G2, Capterra) and trade shows/events.
• Fluency with modern marketing AI tools (including assistants such as Claude) and data fluency across CAC, pipeline, conversion, and attribution.

Qualifications

• HubSpot proficiency is essential — it's our core marketing automation and CRM stack, and you'll be hands-on from campaign build and workflows to reporting and attribution.
• Experience marketing to associations, chambers, nonprofits, or other membership-based and vertically defined markets.
• Partner or channel marketing experience.