Director, Growth Marketing

Responsibilities

• Lead the development and optimization of the end-to-end customer journey across priority audience segments and industry verticals to drive acquisition, engagement, and retention.
• Direct Account-Based Marketing (ABM) strategy to strengthen engagement with target accounts and increase account density.
• Oversee strategy and performance of owned digital channels, including the corporate website and email ecosystem, to drive engagement, conversion, and pipeline growth.
• Establish and maintain marketing automation and CRM strategy within the Microsoft Dynamics ecosystem to ensure data integrity, operational efficiency, and performance visibility.
• Develop measurement frameworks and reporting processes to evaluate marketing’s contribution to pipeline generation, account penetration, and revenue growth.
• Collaborate with Sales, RevOps, Operations, and Innovation teams to align marketing initiatives with sales outreach, operational capabilities, and strategic priorities.
• Assess market trends, customer insights, and competitive intelligence to inform marketing strategy and content development priorities.
• Guide the development and prioritization of high-value marketing assets (e.g., industry reports, case studies, white papers) that support strategic growth initiatives.
• Support expansion and retention of key service lines, including Onsites, Advanced Primary Care, and Telemedicine, through targeted engagement strategies and content deployment.
• Ensure consistent brand positioning and messaging that reinforces Concentra’s leadership as a workforce health partner.
• Lead, mentor, and develop high-performing marketing teams while fostering a culture of accountability, collaboration, and continuous improvement.

Qualifications

• Education Level: Bachelor’s Degree Major: Analytics, Digital Marketing, Business, Marketing, Communications, e-commerce Degree must be from an accredited college or university.
• Experience: Customarily has at least ten (10) years of progressive marketing leadership experience in a complex B2B or enterprise environment.
• Experience: Demonstrated experience leading strategic marketing initiatives that drive measurable growth in pipeline, revenue, or customer engagement.
• Experience: Experience implementing or optimizing marketing automation platforms and CRM systems, preferably within the Microsoft Dynamics ecosystem or comparable platforms.
• Experience: Proven success designing and managing customer lifecycle marketing strategies that improve retention and account lifetime value.
• Experience: Experience collaborating cross-functionally with Sales, Operations, and Revenue Operations teams to align marketing strategy with business objectives.
• Experience: Experience managing and developing marketing teams in a high-growth or fast-paced organizational environment.

Additional Data

• Employee Benefits: 401(k) Retirement Plan with Employer Match Medical, Vision, Prescription, Telehealth, & Dental Plans Life & Disability Insurance Paid Time Off Colleague Referral Bonus Program Tuition Reimbursement Commuter Benefits Dependent Care Spending Account Employee Discounts

Equal Opportunity Employer

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation, if required.

This job requires access to confidential and sensitive information, requiring ongoing discretion and secure information management.

Concentra is an Equal Opportunity Employer, including disability/veterans.

Concentra provides equal employment and affirmative action opportunities to applicants and employees without regard to race, color, national origin, religious beliefs, sex (including pregnancy), age, disability, sexual orientation, gender identity, citizenship status, military status, marital status, genetic information, or any other basis protected by federal, state or local fair employment practice laws.

In addition, Concentra Inc. complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it maintains facilities.