Site Merchandising Manager

Evaluation and Execution

• Evaluate, maintain, and execute effective product categorization, attributes, sort orders, site search experience, and categorization strategies.
• Execute seasonal activations based on key brand stories, seasonality, forecasts, selling trends, and inventory investment.
• Conduct and lead standard and ad hoc analysis depending on business needs and share results and recommendations with Merchandising and Content teams.

Collaboration

• Collaborate with e-commerce Buyers, Marketing, and Content teams to plan and execute seasonal activations.
• Support and manage digital selling channels: website and app, US & International, closely monitoring quality, functionality, and performance.
• Lead internal search strategy through partnerships with external vendors; conduct and present weekly analysis on KPIs relating to search trends.

Optimization and Analysis

• Analyze site experience and product presentation performance and make optimizations to enhance website conversion and revenue related to site merchandising.
• Update the merchandising team regularly on optimizations and best practices.
• Conduct and present weekly analysis on existing product recommendations, optimize, and implement new product recommendations.

Research and Competitive Analysis

• Lead and conduct research on the marketplace and competitive set for best practices, trends, new ideas and actions to be taken related to the online consumer shopping experience and site presentation.

Feedback and Process Improvement

• Provide feedback and suggest ideas and enhancements to management and peers on critical processes.