Digital Site Merchandising Manager

About the role

You will lead the delivery of a best-in-class digital experience for Taylormadegolf.com. You will optimize the site performance, leveraging analytics and online merchandising strategies to improve customer conversion, retention, and overall website performance. Additionally, you will collaborate with cross-functional teams in planning, marketing, and UX to develop product strategies and optimize both front-end and back-end processes.

Responsibilities

• Develop and manage a comprehensive merchandise calendar (daily, weekly, monthly) in alignment with marketing initiatives to ensure consistent product visibility and promotional timing.
• Drive weekly site merchandising strategies to optimize conversion. Lead end-to-end testing from hypothesis through final analysis.
• Analyze customer behavior data (e.g., product views, conversion rates, bounce rates, engagement metrics) to optimize the performance of key product categories, ensuring alignment with business goals.
• Enhance product discovery by continuously optimizing product recommendations, site search functionality, navigation, and filtering, leading to improved site performance and increased conversion rates.
• Collaborate with cross-functional teams (planning, product, marketing) to develop and execute effective product placement and mitigate risks, including inventory management.
• Leverage web analytics to track customer interactions and identify patterns in user behavior, to inform new opportunities.
• Partner with digital technology teams to define and prioritize key site features and functionalities in the product roadmap, ensuring alignment with business objectives and user needs.
• Oversee product launch execution to ensure timely, accurate, and impactful product introductions, coordinating with key stakeholders to maximize visibility and sales.
• Monitor industry and competitive trends to stay ahead of market shifts, adjusting merchandising strategies as needed to maintain a competitive edge and capitalize on new opportunities.
• Lead, build, develop, and motivate direct reports to perform at the highest level; facilitate and foster a continuous learning and collaboration environment within the team.

Requirements

• Expert knowledge in merchandising tools; how to leverage tooling to support business needs (previous exposure to Salesforce Marketing Cloud, Quantum Metric, Bloomreach is a plus).
• Deep understanding of merchandising KPIs; ideally trained in Google analytics or similar.
• Visual eye with the ability to curate strong assortments and collections.
• Clear understanding of where to leverage existing data vs where ab testing should be implemented.
• Excellent verbal, written, presentation and interpersonal communication skills.
• Team player with excellent collaboration skills.
• Passion for golf/sports preferred.

Skills

• Expert knowledge in merchandising tools; how to leverage tooling to support business needs (previous exposure to Salesforce Marketing Cloud, Quantum Metric, Bloomreach is a plus).
• Deep understanding of merchandising KPIs; ideally trained in Google analytics or similar.
• Visual eye with the ability to curate strong assortments and collections.
• Clear understanding of where to leverage existing data vs where ab testing should be implemented.
• Excellent verbal, written, presentation and interpersonal communication skills.
• Team player with excellent collaboration skills.

Qualifications

• Bachelor’s degree, Marketing or Merchandising preferred.
• 5+ Years Experience working in E-Commerce Site Merchandising/Optimization, within a consumer goods organization. Experience with both hard and soft goods preferred.

Benefits

The expected annual base pay range for this position is $105,000 - $120,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.