Digital Merchandising Manager

About the role

KHAITE is a luxury womenswear and accessories brand based in New York. This role is based out of the NYC HQ offices and reports to the Director of Digital.

Responsibilities

• Own the site’s merchandising and storytelling approach across homepage, collections, PLPs, PDPs, and key landing pages, setting priorities based on seasonal launches and core business objectives.
• Execute hands-on daily merchandising of collection and category pages within Shopify, using trends, sell-through, and inventory insights to guide updates.
• Define strategies and priorities for PDP clarity and product education, ensuring product descriptions, fit guidance, and storytelling support design intent and customer confidence.
• Maintain the site content calendar and creative briefs for seasonal launches and editorial moments; recommend and execute seasonal edits and specialty pages based on collection and category priorities.
• Collaborate with Creative and Merchandising to identify ecommerce PDP imagery gaps, defining when reshoots or retouches are warranted to ensure products are accurately and effectively represented on site.
• Own core ecommerce KPIs related to on-site conversion, AOV, sell-through, and product performance, with accountability for translating results into action.
• Monitor inventory flow, availability, and back-in-stock status to identify selling opportunities and risks, partnering with Digital Marketing to inform email, SMS, and paid activation priorities.
• Partner with Digital Marketing to understand traffic sources and identify landing page opportunities based on performance, ensuring on-site merchandising and experiences align with customer expectations by message and channel.
• Deliver weekly and monthly performance readouts with clear recommendations and prioritized next steps.
• Provide seasonal digital performance recaps to inform future buys, launches, and merchandising strategy.
• Analyze customer behavior across channels, devices, and stages of the customer journey to inform digital merchandising, storytelling, and marketing decisions.
• Define A/B testing recommendations across digital merchandising, navigation, and PDP enhancements, grounded in performance data and customer behavior.
• Partner cross-functionally to evaluate test results, translating learnings into clear merchandising and site improvement recommendations.
• Provide data-led inputs to the site roadmap, focused on improving conversion, AOV, sell-through, and return rate while balancing customer experience and brand considerations.
• Stay abreast of luxury ecommerce best practices, using insights to inform recommendations around collection page structure, navigation, search, product visibility, and on-site storytelling.

Qualifications

• Bachelor’s degree required.
• 5+ years of experience in ecommerce merchandising, site performance, or digital commerce roles.
• Strong proficiency in ecommerce platforms and analytics tools, including Shopify (or similar) and Google Analytics.
• Advanced Excel skills and comfort working with performance dashboards and reporting tools.
• Experience merchandising directly within an ecommerce platform, with a strong understanding of PDP optimization, site navigation, and product storytelling.
• Experience in luxury, premium fashion, or highly brand-led ecommerce environments strongly preferred.