ShockStarter Marketing Specialist

Overview / Job Summary

ShockStarter is seeking students to address the marketing and promotional needs of Wichita State University, WSU Tech, small businesses, and nonprofit agencies in the Wichita area. Responsibilities include developing and managing content for social media channels, creating visual identities, conducting market research, analyzing online presence, and overseeing content creation.

Requirements

• Graphic Design: Create content for social media channels, design visual identities, and use Adobe Creative Suite.
• Market Research: Analyze a business's online presence, suggest actionable solutions, and interpret metrics.
• Data Analytics: Track and interpret data, set goals, and measure outcomes.
• Copy Writing: Translate technical content into accessible language and manage SEO.
• Web Content/Search Engine Optimization (SEO): Manage and update client webpages, use WSU CMS, and review sites for SEO.
• Social Media Management: Oversee content creation and performance analysis across multiple platforms.
• Photography: Shoot various projects, edit content, and use Adobe Creative Suite.

Benefits

WSU Tech fosters an inclusive environment and is committed to workforce equity and economic prosperity. The company is an Equal Opportunity Employer and offers competitive compensation and benefits.