Services Marketing Professional

This role is designed as hybrid, requiring an average of 2 days per week in an HPE office.

About the company

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live—from edge to cloud—so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We value varied backgrounds and succeed here by embracing flexibility to manage work and personal needs. We make bold moves together and are a force for good.

About the role

The Services Marketing Professional is primarily responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for multiple services and capabilities, such as HPE Complete Care Service, HPE Tech Care Service, and HPE Managed Services. This role focuses on outbound (customer-facing) activities.

Responsibilities

• Define and/or manage execution of services marketing strategies and tactical plans.
• Develop and/or manage marketing program budgets.
• Align organizations and processes to achieve program goals.
• Develop and/or manage delivery of value propositions and messaging for assigned services offerings.
• Develop and/or execute deliverables that drive external awareness.
• Manage customer-facing aspects of new service introductions and contribute messaging to new product introductions.
• Refresh services messaging and end-of-life (EOL) messages.
• Measure services marketing effectiveness using closed-loop analysis.
• Drive continuous improvements to marketing efficiency and effectiveness.
• Apply an intermediate level of subject-matter knowledge to solve a variety of common business issues.
• Work on problems of moderately complex scope.
• Act as an informed team member providing analysis of information and limited project direction input.
• Exercise independent judgment within defined practices and procedures to determine appropriate action.
• Follow established guidelines, interpret policies, and evaluate unique circumstances to make recommendations.

In this role, you will also:

• Perform analysis to drive or support services marketing activities, such as competitive analysis and synthesis of syndicated or primary research.
• Collaborate with Business, Marketing Communications, Delivery, and other teams to execute services marketing plans.
• Track and report program metrics.
• Assist with key event planning and execution.
• Develop and communicate closed-loop post-analysis of assigned programs.
• Create messaging and content for services marketing programs.
• Perform marketing operations activities as required (e.g., purchase orders, asset publishing).

Requirements

• BA or BS in Marketing or a related field; MBA preferred.
• 3+ years of marketing experience.
• Sales and/or channel experience is a plus.

Skills

• Knowledge of marketing principles, practices, tactics, and tools.
• Understanding of the offering category and company offerings/strategy.
• Project and budget management skills.
• Strong written and oral communication skills.
• Strong analytical skills.
• Good interpersonal skills and ability to work as part of a team.
• Ability to interface effectively with multiple levels of the organization and functional disciplines.
• Influencing skills.

Impact and scope

• Recommend and deploy marketing programs that drive demonstrable awareness.
• Moderate complexity—generally not senior management or partner/customer-facing.
• Considerable cross-functional and cross-organizational interaction.

Benefits

• Health & Wellbeing: Comprehensive suite of benefits supporting physical, financial, and emotional wellbeing for team members and their loved ones.
• Personal & Professional Development: Programs to help reach career goals, including opportunities to become a knowledge expert or apply skills to another division.
• Unconditional Inclusion: Celebration of individual uniqueness with flexibility to manage work and personal needs.

Pay

The expected salary/wage range for this position is provided below. Actual offers may vary based on geographic location, work experience, education/training, and skill level.

• United States of America: Annual base salary of USD 75,400 – 143,200 in Colorado; USD 71,500 – 164,400 in Georgia and Texas.
• Variable incentives may also be offered.

Information about employee benefits offered in the US can be found at myhperewards.com.