MARKETING SPECIALIST

About the role

The Marketing Specialist will provide strategic marketing consultation and guidance to various clients. The Specialist will partner with the Marketing Manager and/or Director to build marketing plans, as well as drive, implement, monitor, and measure results of marketing activities to advance the organization’s mission, strategic plan and business objectives. Involved in the strategic evaluation and tactical execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management/sponsorship. Demonstrates a strong understanding of marketing, critical thinking, and strategic counseling. May involve competitive landscape assessments and recommendations. Represents the organization internally and externally. Demonstrates project management skills and the ability to manage projects through the entire project life cycle. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Understands and acts independently to drive functional strategies forward to advance the organization’s mission, strategic plan and business goals. Builds credibility with peers and internal stakeholders. Assesses opportunities for improvements and demonstrates willingness and ability to adapt to change.

Responsibilities

• Drive, implement, monitor, and measure results of marketing activities to advance the organization’s mission, strategic plan and business objectives
• Build marketing plans in partnership with the Marketing Manager and/or Director
• Strategically evaluate and tactically execute marketing activities including advertising, collateral development, digital marketing, content creation/assessment, and event management/sponsorship
• Conduct competitive landscape assessments and provide recommendations
• Represent the organization internally and externally
• Manage projects through the entire project life cycle
• Build and improve positive relationships with colleagues, leaders, and experts
• Drive functional strategies forward independently
• Assess opportunities for improvements and adapt to change

Requirements

• Bachelor’s degree with strong academic performance in a related field (e.g., liberal arts, business, marketing, healthcare)
• 3 years of professional experience in a relevant field

Qualifications

• Broad-based knowledge of marketing strategies
• Strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills, and interpersonal skills
• Proven execution ability, including digital marketing experience preferred
• Ability to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork
• Comfortable in a fast-paced and changing environment
• Ability to inspire trust and confidence, maintain a high degree of professionalism and confidentiality
• Ability to work independently and collaboratively to prioritize and drive forward multiple projects
• High personal motivation supporting a strong work ethic, flexibility, and creativity
• Experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels
• Positive influence on others
• Occasional travel and flexibility to work weekends and evenings as necessary
• Proficiency with multiple tools including AI, the Adobe tools suite, and knowledge of Agile processes preferred
• Ability to work with complexity, drive strategic influence, and interface with the practice
• At least 3–5 years in marketing