Service BDC Associate - North Central Ford

About the role

The Service BDC Associate is responsible for generating sales appointments with customers who contact the dealership via the internet for service of new and/or pre‑owned vehicles. This position delivers a premium customer experience by responding to inquiries promptly, professionally, accurately, and courteously. The associate uses lead‑management tools, CRM software, and the internet to manage inquiry flow, update customer files, and closely track customer interest. Training will cover all products and services offered, inventory knowledge, financing, and incentive programs.

Responsibilities

• Respond to internet inquiries with courtesy, accuracy, and professionalism.
• Promptly and accurately enter all customer inquiry data into the CRM.
• Generate service appointments.
• Conduct phone surveys to assess customer preferences and quality of experience.
• Effectively utilize lead‑management tools.
• Compile all necessary reports, forms, and other documentation on a timely basis.
• Perform cashier duties as requested.
• Perform other job‑related duties as assigned.
• Exhibit ethical behavior, provide the highest degree of customer satisfaction, and be honest in all aspects of dealing with customers.

Qualifications

• Excellent verbal and written communication skills.
• Strong MS Office Suite computer skills.
• Ability to work independently and as part of a team in a fast‑paced environment.
• Ability to work in a call‑center environment.
• Strong organizational and time‑management skills.
• Ability to read and comprehend rules, regulations, policies, and procedures.
• Bilingual preferred.

Pay

Hourly Pay Range: $18‑$20 depending on experience.