SEO Supervisor
for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we should only include sections when posting has real specific content. We need to map content to these headings.
We have:
- Company Description: could be "About the role"? Actually "About the role" is typical heading for role description. But we have company description and overview. Could combine into "About the role" or maybe "Overview". The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose headings that match content.
We have:
- Responsibilities: present.
- How You'll Grow With Us: could be "Qualifications"? Actually qualifications is separate. "How You'll Grow With Us" is about career growth; could be under "Qualifications" or maybe "Skills"? But we have a separate Qualifications section.
- Qualifications: present.
- Skills: we have a list of skills under Qualifications: "Skills Across 3-5 years of experience...". Could be a Skills section.
- Benefits: Additional Information includes benefits description.
- Pay: Compensation Range.
- Schedule: not mentioned; we should not include Schedule if no content.
We also have Overview (company description) maybe as "About the role". Could also have "About the company". But instruction says use headings like About the role, Responsibilities, etc. So we can use "About the role" for company description/overview.
We must not repeat job title as heading. Not include Job ID etc.
We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. The posting includes some EEO lines: "If you require accommodation..." and "All your information will be kept confidential according to EEO guidelines." Also "Publicis Groupe motto..." etc. Those are EEO/diversity statements; we should remove them as boilerplate. Also "Our benefits package includes..." is not boilerplate; it's actual benefits description, we keep. The EEO lines should be removed.
Also "Temporary roles may be eligible..." is part of benefits; keep? It's about benefits for temporary roles; we can keep as part of benefits.
Also "The Company anticipates the application deadline for this job posting will be 9/21/2026." That's application instruction? It's a deadline; maybe considered application instruction; we should remove? The instruction says remove application instructions. So remove deadline line.
Also "Compensation Range: ..." we keep as Pay.
Also "For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off." That's benefits.
We need to preserve all substantive information; do not invent or summarize away detail.
We need to use - for any list of duties/requirements/benefits, and
for prose.
We need to avoid filler like "commensurate with experience". Not present.
We need to output only HTML fragment.
Let's extract sections:
About the role: combine Company Description and Overview paragraphs.
We need to preserve all substantive information from those paragraphs.
Company Description paragraph: "Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.” The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph. That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight."
Overview paragraph: "We care about three big things: Empowering Challenger Brands We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous. Being the Best Place You’ll Ever Work This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities. Fostering a Diverse & Caring Community We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole). There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself. We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next SEO Supervisor, helping us to deliver groundbreaking campaigns for consumers & HCPs. Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us."
We need to keep all that. Might be long but okay.
Responsibilities: list of bullet points.
Responsibilities bullet points:
- Manage and implement assigned client projects pertaining to technical SEO, content optimization, and copywriting
- Support day-to-day communication across strategy, production, and paid search teams
- Pull data to prepare weekly, monthly, and ad hoc reporting for clients
- Perform site audits and lead discussions for site restructure and development
- Lead client calls and all communication regarding SEO efforts
- Conduct keyword and competitive research to ensure site visibility for both branded and unbranded efforts
- Think creatively of ways to optimize content while navigating industry limitations
- Monitor analytics data from various sources
- Keep up to date on latest search trends and algorithm changes that may impact performance
Also there is a line "Beyond that, here’s how you’ll make your mark:" preceding list; we can incorporate as prose before list.
How You'll Grow With Us: bullet points:
- Take greater ownership of SEO strategy and recommendations across assigned accounts
- Mentor junior team members and provide guidance on SEO best practices and deliverables
- Lead more complex technical SEO audits, content optimization initiatives, and client presentations
- Partner with cross-functional teams to identify new opportunities and expand the role of SEO across integrated campaigns
Qualifications: includes "Skills Across 3-5 years of experience, you know what it takes to slay Search Engine Optimization. These are the core skills you’ve totally nailed:" then list:
- Strong analytical skills
- Proficiency in Microsoft Office Suite
- Familiarity with analytic tools such as Google Analytics and Google Search Console
- Experience with SEO tools such as Screaming Frog, Ahrefs, SEMRush, etc.
Also there is "What you’re bringing with you:" heading; we can treat as prose.
Additional Information (benefits): includes:
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/21/2026.
We need to remove EEO lines: "If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines." Also maybe the motto paragraph is not EEO but diversity statement; but it's part of benefits description? It's more about diversity; but it's not boilerplate? It's about inclusion; could be considered EEO boilerplate. The instruction says remove EEO/equal-opportunity/scam-warning boilerplate. So we should remove the motto paragraph as well? It's about diversity and inclusion; likely considered EEO boilerplate. Safer to remove it. Also remove the line about compensation determination etc? That's part of Pay section; we need to keep compensation range but the explanatory sentence about determination may be considered boilerplate? It's substantive about how compensation determined; maybe keep? The instruction says preserve ALL substantive information; do not invent or summarize away detail. The sentence about compensation determination is substantive; we can keep.
We also need to remove the application deadline line.
We also need to remove duplicated lines; none.
Now we need to structure HTML.
We will have:
About the role
...combined company description and overview...
Responsibilities
Beyond that, here’s how you’ll make your mark:
- ...
...
How You'll Grow With Us
...maybe intro sentence?
...
Qualifications
What you’re bringing with you:
Skills Across 3-5 years of experience, you know what it takes to slay Search Engine Optimization. These are the core skills you’ve totally nailed:
...
Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement
- for any list of duties/requirements/benefits, and
for prose. We need to avoid filler like "commensurate with experience". Not present. We need to output only HTML fragment. Let's extract sections: About the role: combine Company Description and Overview paragraphs. We need to preserve all substantive information from those paragraphs. Company Description paragraph: "Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.” The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph. That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight." Overview paragraph: "We care about three big things: Empowering Challenger Brands We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous. Being the Best Place You’ll Ever Work This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities. Fostering a Diverse & Caring Community We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole). There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself. We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next SEO Supervisor, helping us to deliver groundbreaking campaigns for consumers & HCPs. Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us." We need to keep all that. Might be long but okay. Responsibilities: list of bullet points. Responsibilities bullet points: - Manage and implement assigned client projects pertaining to technical SEO, content optimization, and copywriting - Support day-to-day communication across strategy, production, and paid search teams - Pull data to prepare weekly, monthly, and ad hoc reporting for clients - Perform site audits and lead discussions for site restructure and development - Lead client calls and all communication regarding SEO efforts - Conduct keyword and competitive research to ensure site visibility for both branded and unbranded efforts - Think creatively of ways to optimize content while navigating industry limitations - Monitor analytics data from various sources - Keep up to date on latest search trends and algorithm changes that may impact performance Also there is a line "Beyond that, here’s how you’ll make your mark:" preceding list; we can incorporate as prose before list. How You'll Grow With Us: bullet points: - Take greater ownership of SEO strategy and recommendations across assigned accounts - Mentor junior team members and provide guidance on SEO best practices and deliverables - Lead more complex technical SEO audits, content optimization initiatives, and client presentations - Partner with cross-functional teams to identify new opportunities and expand the role of SEO across integrated campaigns Qualifications: includes "Skills Across 3-5 years of experience, you know what it takes to slay Search Engine Optimization. These are the core skills you’ve totally nailed:" then list: - Strong analytical skills - Proficiency in Microsoft Office Suite - Familiarity with analytic tools such as Google Analytics and Google Search Console - Experience with SEO tools such as Screaming Frog, Ahrefs, SEMRush, etc. Also there is "What you’re bringing with you:" heading; we can treat as prose. Additional Information (benefits): includes: - Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/21/2026. We need to remove EEO lines: "If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines." Also maybe the motto paragraph is not EEO but diversity statement; but it's part of benefits description? It's more about diversity; but it's not boilerplate? It's about inclusion; could be considered EEO boilerplate. The instruction says remove EEO/equal-opportunity/scam-warning boilerplate. So we should remove the motto paragraph as well? It's about diversity and inclusion; likely considered EEO boilerplate. Safer to remove it. Also remove the line about compensation determination etc? That's part of Pay section; we need to keep compensation range but the explanatory sentence about determination may be considered boilerplate? It's substantive about how compensation determined; maybe keep? The instruction says preserve ALL substantive information; do not invent or summarize away detail. The sentence about compensation determination is substantive; we can keep. We also need to remove the application deadline line. We also need to remove duplicated lines; none. Now we need to structure HTML. We will have:
About the role
...combined company description and overview...
Responsibilities
Beyond that, here’s how you’ll make your mark:
- ... ...
How You'll Grow With Us
...maybe intro sentence?
- ...
Qualifications
What you’re bringing with you:
Skills Across 3-5 years of experience, you know what it takes to slay Search Engine Optimization. These are the core skills you’ve totally nailed:
- ...
Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement