SEO Strategy Manager

About the role

Our associates celebrate lives. We celebrate our associates. The Manager, Content & Local SEO owns the content and local SEO programs for DignityMemorial.com and Dignity Memorial owned websites. Working with the Senior Manager, SEO, this role identifies growth opportunities, establishes priorities, leads cross-functional and agency partners, and measures the impact of content and local SEO investments.

Responsibilities

• Own the local SEO strategy and performance for Dignity Memorial locations, including Google Business Profiles, local listings, location pages, and local search visibility.
• Develop strategies to improve map pack rankings, local organic visibility, and location-driven traffic and conversions.
• Establish standards for NAP consistency, local page optimization, and location-based structured data.
• Use performance data, competitive insights, and market trends to identify and prioritize local SEO growth opportunities.
• Lead agency partners responsible for local SEO, setting priorities, and evaluating recommendations and results.

Requirements

• 5–7 years of digital marketing experience
• 3 years of onsite and offsite Search Engine Optimization
• Experience partnering with product and IT to deliver technical solutions that improve SEO
• Experience with web analytics
• Experience managing agency partnerships
• Google Search Console
• SEO tools such as SEMRush, MOZ, Surfer SEO, BrightEdge

Skills and abilities

• Knowledge of current SEO techniques and best practices
• Analytical
• Organized
• Attention to detail
• Written and oral communication
• Ability to travel as needed

Work conditions

• Work indoors during all seasons and weather conditions; comply with Corporate dress code policy
• Sitting continuously for many hours per day, up to 6 hours per day; may climb stairs to access buildings
• Physical effort requiring manual dexterity is required, including paperwork, calculators, computers and phone usage
• Working beyond “standard” hours as the need arises; travel up to 10%