SEO Manager

As an SEO Manager reporting to the Sr Manager of Performance Marketing, you'll play a critical role in overseeing Nasdaq's Capital Access Platforms inbound organic traffic growth and the execution of SEO/AEO strategy. You'll lead the SEO team to optimize Nasdaq's digital presence, ensuring alignment between organic and paid strategies—with a focus on maximizing inbound lead generation, improving website experience, and delivering measurable growth across key digital channels.

Responsibilities

• Develop and implement SEO strategies to increase organic traffic, improve keyword rankings, and build domain authority.
• Implement multilingual AEO strategies to improve global search and LLM visibility and regional market penetration.
• Utilize AI-powered SEO tools for content optimization and keyword research across multiple languages and regions.
• Optimize web content, landing pages, and metadata for search performance and engagement.
• Manage technical SEO initiatives such as site speed, crawlability, and indexing improvements in collaboration with Enterprise Digital.
• Manage associates, ensuring clear goals and priorities.
• Provide mentorship, feedback, and professional development opportunities to team members.
• Foster cross-functional collaboration with content, development, and analytics teams to execute integrated marketing strategies.
• Monitor team performance, optimize workflows, and drive efficiency in campaign execution.
• Use Google Analytics, SEMrush, and ad platform insights to track performance and drive data-informed decisions.
• Implement AI-driven analytics tools to identify optimization opportunities and predict user behavior patterns.
• Monitor and report on multi-language site performance and regional market effectiveness.
• Develop and present key performance reports to measure organic search marketing success.

Qualifications

• Bachelor's Degree in Marketing, Communications, or related field.
• 4+ years of experience in SEO/AEO, with team leadership experience.
• Expertise in SEO tools (Google Analytics, SEMrush, Moz, etc.).
• Experience with AI-powered marketing tools and automation platforms.
• Demonstrated success in managing multi-language websites and global SEO strategies.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Excellent communication and leadership skills, with the ability to motivate and manage a high-performing team.

Schedule

This position offers a hybrid work environment (3 days a week in office).

Benefits

We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families, and incentivizes employees for their contribution to Nasdaq’s overall success.

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off.
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts.
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave.
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days.
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities.

Pay

The base pay range for this role is $82,000 - $139,000. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive). Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.