SEO Manager

About the Role

As an SEO Manager at Marcel Digital, you’ll play a critical role in generating qualified leads and driving revenue for B2B clients through organic search strategies. Your work will go far beyond rankings and traffic, focusing on building and executing strategies that directly impact bottom-line business outcomes. This role requires a blend of strategic acumen and technical implementation, including technical SEO expertise and content development. You'll analyze complex organic search environments, identify growth opportunities across the funnel, and implement tailored SEO strategies aligned with each client's broader marketing and sales goals. As part of our integrated team, you’ll collaborate across paid media, analytics, and development to deliver unified, revenue-driving solutions.

Responsibilities

• Performance & Strategy: Own organic performance with a revenue growth mindset. Drive SEO and AEO strategies to improve visibility, capture demand, and convert high-intent traffic into leads. Ensure every recommendation, from keyword targeting to technical optimizations, is rooted in business value and geared toward growth.
• Strategic Client Partnership: Act as a strategic thought partner to clients, participating in conversations as an expert and advisor. Uncover the “why” behind the “what,” align search strategies with business objectives, and evolve tactics based on performance and market dynamics.
• Technical & Content Execution: Deliver full-spectrum SEO solutions, including technical audits, content gap analyses, and on-page optimization. Blend modern tools, AI enhancements, and manual expertise for smart, scalable outcomes.
• Client Engagement & Storytelling: Compile insights and reports that connect SEO performance to pipeline growth, sales conversations, and strategic goals, making results meaningful and actionable.
• Innovation & Thought Leadership: Stay ahead of SEO trends, experiment with AI, and keep strategies evolving to meet client needs and industry shifts.
• Prioritization: Manage multiple client engagements with competing priorities. Evaluate opportunities based on business impact, align efforts for maximum return, and communicate tradeoffs clearly.

Qualifications

• 2-4 years of experience in SEO, ideally within a B2B agency or demand-gen environment. AEO experience is a plus.
• Proven ability to connect SEO performance with lead generation and revenue outcomes.
• Deep knowledge of technical SEO, on/off-page factors, and modern search ecosystems.
• Proficiency in tools such as Google Search Console, GA4, Screaming Frog, Semrush, Ahrefs, Google Business, and Looker Studio.
• Comfort navigating CRMs like HubSpot or Salesforce is a plus.
• Experience using AI tools (e.g., ChatGPT, Gemini) for content creation and workflow acceleration.
• Strong strategic thinking and storytelling ability, framing SEO success in business terms.
• Independent, self-motivated, and comfortable managing multiple projects across industries.
• Experience working on a team for thought partnership and delegation.

Pay

The annual salary range for this role is $70-$90K.

Benefits

• Competitive salary and great benefits.
• Casual, laid-back, and fun work environment.
• Autonomy to work independently and solve problems.
• Voice in the development process and encouragement to master the latest trends.