SEO Strategist Lead

Remote | Full-Time

About the role

Craft & Communicate is a senior living marketing agency dedicated exclusively to helping communities connect with seniors and families searching for the right place to call home. We're looking for an experienced SEO Strategist who enjoys solving complex problems and building strategies that create measurable business impact. This role is ideal for someone who loves understanding why performance changes, uncovering opportunities for improvement, and helping clients grow through thoughtful, data-driven marketing. This isn't a position focused on checking SEO boxes. You'll own strategy for your accounts, collaborate across multiple disciplines, act as a leading subject matter expert with all things SEO, and help shape how our agency approaches the future of search.

Responsibilities

• Serve as the strategic lead for a portfolio of client accounts, ensuring every recommendation supports meaningful business outcomes.
• Build SEO roadmaps based on business goals, search opportunity, and expected impact.
• Identify technical SEO, content, local SEO, and AI search opportunities that improve performance.
• Analyze rankings, traffic, conversions, and lead quality to understand why performance changes.
• Develop recommendations that are clear, actionable, and tied to measurable results.
• Partner with content, development, design, paid media, PR, and client-facing teams to bring strategies to life.
• Monitor performance after implementation and adjust strategies as new opportunities emerge.
• Stay on top of emerging trends, technologies, and opportunities across Search and AI.

Requirements

The ideal candidate:

• Thinks strategically before recommending tactics.
• Can confidently explain performance trends using data.
• Enjoys solving challenging SEO problems.
• Prioritizes work based on business impact rather than task lists.
• Communicates clearly with both technical and non-technical audiences.
• Is excited by the evolution of AI search and wants to stay ahead of where SEO is going.

Qualifications

We're looking for someone who combines strong SEO expertise with strategic thinking and a genuine curiosity about where search is headed. Preferred qualifications include:

• 5+ years of hands-on SEO experience managing multiple client accounts or websites.
• A strong understanding of technical SEO, content strategy, local SEO, and search analytics.
• Experience developing SEO strategies that support business goals rather than focusing solely on rankings or traffic.
• Confidence in analyzing data, identifying trends, and translating performance into clear recommendations.
• The ability to prioritize competing initiatives based on expected impact.
• Experience collaborating with writers, developers, designers, paid media teams, and client-facing teams.
• Excellent written and verbal communication skills with the ability to explain complex SEO concepts to different audiences.
• A desire to stay ahead of industry changes, including AI search and emerging search experiences.

What Success Looks Like

Within your first year:

• Clients experience measurable improvements in qualified organic traffic and lead generation.
• SEO recommendations are trusted because they're backed by sound analysis and business reasoning.
• Opportunities are identified proactively instead of reactively.
• Cross-functional teams look to you for strategic direction.
• Your work contributes directly to client growth and long-term success.

About Us

We're a specialized agency that believes great marketing starts with strong strategy. Every member of our team plays an important role in helping senior living communities reach families during one of life's most important decisions. Collaboration is part of how we work every day, and you'll partner closely with experts across SEO, content, paid media, development, design, PR, and lifecycle marketing. You'll have the opportunity to:

• Own strategy instead of simply completing tasks.
• Work alongside experienced marketers who enjoy sharing ideas and improving together.
• Influence how our agency approaches SEO, AI search, and emerging technology.
• Help shape internal processes while making a meaningful impact for our clients.

Benefits

All employees begin as up to a 90-day contract. After the contract period, full-time employees receive:

• Medical insurance
• Paid time off
• Paid holidays
• 401(k) with company match

Pay

$35.00-$39.00 per hour, based on experience.