SEO Specialist

Key Responsibilities

• Develop and implement comprehensive on-page and off-page SEO strategies.
• Conduct keyword research aligned with our programs, campaigns, and nonprofit initiatives.
• Optimize website content, landing pages, blog articles, and program pages for search engines.
• Perform technical SEO audits and collaborate with developers to resolve issues affecting website performance.
• Maintain website health, crawl-ability, indexing, and Core Web Vitals.
• Create and maintain XML sitemaps and robots.txt files.
• Monitor website performance using Google Search Console, Google Analytics, and other SEO tools.
• Track keyword rankings, organic traffic, conversions, and engagement metrics.
• Collaborate with content writers, designers, developers, and marketing teams to ensure SEO best practices are followed.
• Identify backlink opportunities and support digital outreach initiatives.
• Stay updated with search engine algorithm changes and recommend improvements.
• Prepare monthly SEO performance reports with actionable insights and recommendations.

Required Qualifications

• Bachelor's degree in Marketing, Computer Science, Communications, or a related field (or equivalent experience).
• 2+ years of experience in Search Engine Optimization.
• Strong understanding of technical SEO, on-page SEO, and content optimization.
• Familiarity with SEO platforms such as SEMrush, Ahrefs, Moz, or Screaming Frog.
• Working knowledge of HTML, CSS, JavaScript, and CMS platforms such as WordPress.
• Experience optimizing website speed, mobile usability, and Core Web Vitals.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.