SEO & PPC Marketing Manager
About Tribute Technology
At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities around the world celebrate life and pay tribute to those we love. Our comprehensive platform brings together software and technology to provide a fully integrated experience for all users, whether that is a family, a funeral home, or an online publisher. We are the market leader in the US and Canada, with global expansion plans and a growing international team of more than 400 individuals in the US, Canada, Philippines, Ukraine and India.
About the Role
Tribute Technology is hiring an SEO & PPC Marketing Manager to own and grow search channels for funeral home and death care brands across the United States and Canada. You'll lead SEO, paid search (PPC), Generative Engine Optimization (GEO) and AI Optimization (AIO), manage a team spanning the US, Canada and the Philippines, and be accountable for both performance and efficiency in each channel. This is a hands-on leadership role. You'll set strategy, bring new ideas to the table, manage people across channels, and build a single, reliable reporting system that ladders all of our channel data into one place for client reporting.
Key Responsibilities
Own and drive the search channels
- Own strategy, execution and results for SEO, PPC, GEO and AIO across all client accounts.
- Manage paid search budgets and bidding across Google Ads and other paid platforms, with a constant focus on CPC, CPA and ROAS.
- Lead technical, on-page and off-page SEO, including