Marketing Manager

Responsibilities

• Lead execution of marketing campaigns across digital and traditional channels, ensuring initiatives are delivered on time and aligned to business priorities
• Partner with Product, Sales, and business unit leaders to develop messaging, creative briefs, and campaign plans that align to business priorities and support sales objectives
• Lead development and execution of integrated marketing communications initiatives for product launches, business development opportunities, brand support, and sales messaging
• Manage and develop a team of marketing professionals, providing direction, prioritization, and oversight across messaging, campaign plans, and execution
• Guide development of content, thought leadership, and marketing materials, ensuring outputs align to defined messaging and support business needs
• Manage campaign and media calendars for assigned business areas, ensuring campaigns are planned, coordinated, and executed effectively
• Partner with Digital and other marketing teams to manage editorial calendars, workflows, and campaign execution across website, social, and related channels
• Ensure alignment across campaigns and deliverables, maintaining consistency in messaging and execution across assigned programs
• Work with Digital team to track campaign performance and support reporting on KPIs and marketing activity results
• Collaborate across marketing and cross-functional teams to execute integrated marketing programs and support ongoing process improvements

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field
• 6+ years in marketing communications with some leadership responsibility
• B2B marketing experience required
• Experience developing and executing integrated marketing campaigns that support business priorities and sales objectives
• Ability to partner with Product, Sales, and cross-functional teams to develop messaging, campaign plans, and marketing initiatives
• Strong organizational, prioritization, and communication skills, with the ability to manage multiple stakeholders in a complex environment
• Familiarity with digital marketing tools and platforms, including CMS, analytics, and content development workflows
• Product-marketing experience a plus (in established product lines and/or emerging business solutions)
• Food retailing experience a plus
• Ability to travel ~10% of the time