SEO Manager - Brand

Responsibilities

• Own and optimize Google Business Profiles (GBPs) across all locations: categories, attributes, photos, hours, posts, and Q&A.
• Monitor and respond to reviews; audit and resolve duplicate listings, suspensions, and edits.
• Manage listings across Bing Places, Apple Maps, and key directories; maintain NAP consistency via citation tools (Yext, BrightLocal, or similar).
• Develop and execute Map Pack ranking strategies across all markets; track rankings by location and keyword cluster.
• Audit and optimize location landing pages: local keyword targeting, LocalBusiness schema, page speed, and mobile UX.
• Conduct keyword research to capture high-intent local queries; build scalable location page templates.
• Collaborate with web/dev teams to implement technical SEO fixes and structured data.
• Review Strategy & Reputation: Build proactive review generation workflows in partnership with operations and customer success teams; monitor sentiment trends across locations and surface insights to leadership.
• Optimize content and structured data for visibility in AI-generated results: Google AI Overviews, ChatGPT Search, Perplexity, and Bing Copilot.
• Maintain brand citation accuracy across AI search surfaces; adapt content strategy as local intent queries evolve.
• Track and report on local SEO KPIs: Map Pack positions, GBP engagement, location page traffic, review growth, and lead attribution.
• Partner with marketing, content, and operations teams; lead SEO onboarding for new location launches.

Qualifications

• 5+ years of hands-on organic and local SEO experience with a track record of improving Map Pack rankings and driving local lead growth.
• Direct experience managing 10+ Google Business Profiles simultaneously.
• Deep understanding of local ranking factors: proximity, prominence, relevance, and review signals.
• Proficiency with local SEO and rank tracking tools (BrightLocal, Local Falcon, Whitespark, Semrush Local, or equivalent).
• Experience with citation management platforms and on-page/technical SEO fundamentals including LocalBusiness schema.
• Comfortable in Google Search Console and GA4; ability to build and communicate performance reports.
• Home services or similar vertical experience is a plus.
• Familiarity with AI search (Google AI Overviews, ChatGPT Search, Perplexity) and AEO/GEO optimization is a plus.
• Experience launching SEO programs for new locations from scratch is a plus.
• Background in industries with strong local intent: home services, healthcare, legal, retail, or franchises is a plus.
• Basic HTML and comfort communicating technical requirements to developers is a plus.