Brand Marketing Manager

Our client is seeking an experienced Brand Manager to lead demand generation initiatives that drive brand awareness, consumer engagement, and long-term business growth in Knoxville, TN.

About the role

This individual will develop and execute integrated marketing strategies across multiple channels while partnering with cross-functional teams to ensure successful campaign execution, innovation launches, and retail activation. The ideal candidate is a strategic marketer with a strong background in brand management, media, and performance marketing who thrives in a collaborative, fast-paced environment.

Responsibilities

• Develop and execute integrated demand generation strategies that support brand growth, increase consumer engagement, and drive retail performance.
• Lead cross-functional marketing initiatives, partnering with teams across Brand, Media, Shopper Marketing, Innovation, PR, Partnerships, Insights, and Sales to ensure alignment and execution.
• Oversee the planning and execution of brand campaigns, product launches, seasonal initiatives, and retail marketing programs.
• Collaborate with media partners to align full-funnel marketing strategies with brand objectives and optimize campaign performance.
• Ensure consistent brand messaging across all consumer touchpoints, including retail, digital, partnerships, and experiential activations.
• Establish and monitor key performance indicators (KPIs) related to brand health, consumer penetration, campaign effectiveness, and business performance.
• Analyze campaign results and consumer insights to identify opportunities for optimization and future marketing investments.
• Present marketing performance and strategic recommendations to senior leadership.
• Foster collaboration across marketing functions and help improve planning processes that drive greater efficiency and execution.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required; MBA or other advanced degree preferred.
• Approximately 10+ years of experience in brand management, demand generation, integrated marketing, or consumer marketing.
• Experience leading integrated marketing campaigns, product launches, and retail marketing initiatives.
• Strong understanding of brand strategy, positioning, portfolio management, and consumer marketing.
• Experience working with full-funnel media strategies and marketing measurement methodologies, including attribution, media mix modeling (MMM), incrementality testing, or lift studies.
• Knowledge of shopper marketing, omnichannel marketing, influencer marketing, experiential campaigns, and partnership activation.
• Experience analyzing marketing performance and leveraging data to optimize business results.
• Familiarity with marketing technology (MarTech), AI-enabled marketing tools, and emerging marketing technologies is preferred.
• Consumer packaged goods (CPG), food, or beverage industry experience is highly preferred.
• Excellent communication, leadership, and cross-functional collaboration skills with the ability to influence stakeholders at all levels.
• Demonstrated strategic thinking, analytical problem-solving, and a test-and-learn mindset focused on continuous improvement.

Pay

$138,400 base salary with a 25-30% bonus target.

Schedule

Monday-Friday, 8:00 AM – 5:00 PM.