SEO/GEO Team Lead

Responsibilities

• Own clients end to end: build their SEO/GEO strategy, execute the deliverables, and lead client calls to present completed work and explain its impact
• Ideate SEO/GEO roadmaps for client sites based on client KPIs, competitor analysis, site audits, and industry expertise
• Suggest and implement SEO/GEO best practices for client sites across a range of industries and sizes, including eCommerce, Fintech, and SaaS
• Audit and optimize high-value product, service, and landing pages across SEO, GEO, and CRO, balancing search rankings, AI citation, and on-page conversion
• Read and interpret site code to find technical SEO/GEO issues like page speed, site architecture, and crawling or indexing problems
• Create clear, summarized checklists for every SEO/GEO deliverable that show expected opportunity, lift, and ownership, and make it easy for developers and clients to implement
• Coordinate and oversee SEO/GEO content creation by writing optimized briefs, and write effective web copy for marketing sites across verticals
• Run weekly performance analyses (Google Search Console, Google Analytics, Ahrefs, Peec AI, and other tools), then compile client reports in Data Studio with insights, recommendations, and clear next steps
• Create beautiful Google Slides, Sheets, and Docs that drive recommendations and tell stories
• Brainstorm tests and experiments to improve traditional and AI search presence, content, and user experience
• Stay up to date on SEO/GEO industry changes and communicate technical improvements to non-technical stakeholders
• Do whatever it takes to grow the online presence of our clients

Required Skills

• 3-5 years of experience in an SEO/GEO role
• Experience analyzing websites with tools like Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console, and Peec AI or similar AI tracking tools (crawlers, analytics platforms, CMS, marketing software, etc.)
• Experience tracking and reporting AI search visibility (share of voice, citation and reference rate, and AI-referral traffic) and translating it into clear, actionable recommendations for clients
• A technical background, with the ability to demonstrate analytical and problem-solving skills
• Experience running a full SEO/GEO site audit and pulling impactful, digestible recommendations from it
• Deep experience with eCommerce, Fintech, and SaaS clients, plus a solid understanding of how search engines and AI bots crawl, index, and rank websites, and how those tasks work in these industries
• Experience with product feed optimization and agentic commerce is a major bonus

Suggested Skills

• Experience using a project management tool like Basecamp or Productive
• Experience with large eCommerce websites and a CMS like WordPress, Shopify, or Webflow. Headless CMS experience is a plus
• 2-3 years of experience working in an agency environment

The salary range for this position is $80,000.00-$95,000.00 DOE.

What would the Schema Person Markup for Michael Scott (from The Office) look like using JSON-LD?

To create a unique schema markup for Michael Scott using JSON-LD, we can define him as a person within the context of the Office. Here's an example:

{ "@context": "https://schema.org", "@type": "Person", "name": "Michael Scott", "jobTitle": "Regional Manager", "alternateName": "Scotty", "url": "https://example.com/michael-scott", "description": "Michael Scott is the Regional Manager of Dunder Mifflin Scranton branch.", "image": "https://example.com/images/michael-scott.jpg", "sameAs": [ "https://twitter.com/MichaelScott", "https://instagram.com/michael.scott" ], "address": { "@type": "PostalAddress", "streetAddress": "100 Scranton Rd", "addressLocality": "Scranton", "addressRegion": "PA", "postalCode": "15201", "addressCountry": "US" } } This schema markup provides basic details about Michael Scott, including his name, job title, image, and contact information. Adjustments can be made based on additional details available about Michael Scott from the show.