SEO & GEO Manager

About the role

The SEO & GEO Manager will lead and scale organic search and AI discoverability initiatives for IV.AI and its clients. Reporting to the Director of SEO, this role requires a deep understanding of SEO, AI, and digital growth.

Responsibilities

• Develop and execute SEO and GEO strategies to increase organic visibility, inbound traffic, and AI discoverability.
• Monitor and optimize how IV.AI and client content surfaces across search engines and AI-powered platforms.
• Conduct technical SEO audits including crawlability, indexation, site structure, page performance, metadata, schema markup, and internal linking.
• Partner with engineering, product, and marketing teams to implement SEO and GEO best practices across digital properties.
• Build reporting dashboards and recurring performance insights for leadership and stakeholders.
• Collaborate with content and research teams to identify high-value keyword, topic, and thought leadership opportunities.
• Translate search trends, analytics, and user behavior into actionable recommendations that improve engagement and conversion.
• Support link-building, authority growth, and digital reputation initiatives.
• Evaluate and manage SEO/GEO tools including Google Search Console, SEMRush, Ahrefs, Screaming Frog, GA4, and emerging AI visibility platforms.
• Stay current on algorithm changes, AI search trends, and evolving best practices across organic discovery.

Qualifications

• 4 - 7 years of experience in SEO, organic growth, digital marketing, or related fields.
• Strong understanding of technical SEO fundamentals and content optimization strategies.
• Experience working with SEO and analytics platforms such as SEMRush, Ahrefs, GA4, Google Search Console, or similar tools.
• Familiarity with AI-driven search experiences and how LLMs surface and cite content.
• Strong analytical skills with the ability to translate data into strategic recommendations.
• Experience working cross-functionally with technical and non-technical teams.
• Excellent written and verbal communication skills.
• Highly organized with the ability to manage multiple projects in a fast-paced environment.

Preferred Experience

• With Generative Engine Optimization (GEO) or AI visibility strategies.
• Experience supporting B2B, SaaS, AI, technology, or data-driven organizations.
• Understanding of structured data/schema and modern search infrastructure.
• Experience with content strategy, thought leadership, or editorial optimization.
• Familiarity with AI tooling ecosystems and emerging search technologies.
• Entrepreneurial mindset with a willingness to test, iterate, and move quickly.