SEO/GEO Manager

Position Summary

When it comes to search engine optimization, from on page copy to schema you know every word counts—but it all starts with a well-rounded strategy backed by industry expertise. That’s where you come in. As our SEO/GEO Manager, you’ll be our resident expert on all things organic search.

What You’ll Do

• Planning and Management of Client Campaigns
• Provide strategic thought leadership, in partnership with SEO Directors
• Perform research to gain a better understanding of target audience, brand, category, and competitive landscape
• Thematic research to generate relevant content themes for new and existing programs
• Carry out full SEO/GEO audits as required with recommendations for programs including:
• URL structure
• Navigation Structure
• CANONICALIZATION ISSUES
• CONTEXTUAL LINKS
• HTML & XML sitemaps
• ROBOTS.TXT
• Title, Header, Image, Keyword, and Description Tags
• Social SEO recommendations
• Develop and implement GEO strategies to optimize client brands’ presence in responses generated by AI engines, such as Perplexity, ChatGPT, Gemini, AI Overviews, etc.
• Structure content for LLM ingestion, including entity optimization, semantic markup, schema.org structured data, and authoritative citations
• Monitor and measure brand visibility in generative engine responses using dedicated GEO tools, such as Otterly.ai, SEMrush AI Overview Tracker, etc.
• Enhance on-page optimization of pages based on keyword research and program goals, as well as off-page tactics including article syndication with respect to domain authority enhancement
• Campaign errors and issues are troubleshot and resolved in a timely manner or escalated as necessary
• Report on program status to Account Manager or client team
• Support Account team on client calls with technical campaign information
• Optimization
• Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
• Suggest content improvements with a view to improving organic traction
• Identify and provide recommendations on how to improve visibility in LLMs
• Analysis
• Monitor key metrics to assess opportunities and issues for both search engines and LLMs as well as regularly present findings to clients
• Industry Knowledge
• Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sources
• Share knowledge of SEO/GEO practices into the business to assist in the development and recommendation of new SEO strategies
• Demonstrate knowledge of SEO tools (e.g. Google Analytics, Google Webmaster tools, Bright Edge, SEOMOZ tools, Advanced Web Ranking, etc.)
• New Business Development
• Aid in new business development as needed, including client research, planning, creation of presentation materials, and meeting attendance and presentation

What You Bring

• A leader in SEO/GEO who has a minimum of 7+ years of online marketing experience and an in-depth understanding of the search engine ranking process as well as basic knowledge of HTML, PHP, CSS, and web standards
• Bilingualism (French and English) required
• A highly organized self-starter with a proven track record of improving organic search results through application of SEO best practice
• A multi-tasker with demonstrated knowledge of key SEO tools such as Google Analytics, Google Webmaster, Bright Edge, MOZ/STAT, and Advanced Web Ranking
• A team player with the ability to collaborate with other departments, manage multiple projects at a time, and turn metrics into measurable results
• A polished communicator who can shine in a pitch and also hold their own in deeply technical discussions
• Someone that understands process and numbers, and knows how important both are to the success of an agency and its clients

What You’ll Get

• Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation
• Competitive Benefits: Competitive salary and comprehensive health benefits
• R generous PTO, wellness initiatives and parental leave
• Retirement saving plans
• Opportunities for continued learning and professional development
• A supportive, collaborative, and casual work environment

How We Work

This role requires three in-office days per week. Fully remote work is not available for this position.