SEO/GEO Manager

Overview

Harper is an AI-native commercial insurance company in San Francisco. We rebuild the entire business as software, focusing on turning expert human judgment into compute to address a trillion-dollar industry still largely run by hand.

Responsibilities

• Own search strategy. Develop and execute Harper's end-to-end SEO and GEO strategy — from keyword research and content planning to technical optimization and authority building.

• Drive organic visibility. Build and manage programs that increase Harper's rankings across high-intent commercial insurance queries: coverage types, industry-specific terms, and informational searches at every stage of the funnel.

• Lead GEO development. Research and execute strategies for improving Harper's visibility in AI-generated answers across ChatGPT, Perplexity, Google SGE, and emerging platforms.

• Partner with content. Work hand-in-hand with the content team to develop and optimize content that ranks, earns links, and answers the questions small business owners are actually asking.

• Manage technical SEO. Audit and maintain site health; work with engineering to implement structured data, crawlability improvements, and performance optimizations that support ranking.

• Build measurement and reporting. Track organic performance against traffic, ranking, and conversion metrics — and translate the data into clear strategic recommendations.

Requirements

• 5+ years of SEO experience with ownership of organic search performance at a company with a significant content footprint.

• Proven track record improving rankings and organic traffic for competitive, high-intent keyword categories.

• Strong technical SEO skills: site audits, crawl optimization, structured data, Core Web Vitals, and indexation management.

• Experience developing content strategies tied to keyword opportunity and search intent.

• Familiarity with SEO tooling (Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, or comparable).

• Familiarity with the GEO landscape and the emerging practices for optimizing content for AI-generated search experiences.

Qualifications

• Experience in financial services, insurance, legal, or another YMYL category with high editorial standards.

• Direct experience optimizing for AI-powered search surfaces (Google SGE, Perplexity, ChatGPT Browse, or comparable).

• Experience building link acquisition programs or digital PR campaigns.

• Working knowledge of HTML/CSS and ability to implement minor technical changes independently.