SEO/GEO Lead
Harvey · New York, United States · 1 wk ago
HybridMarketing$196k–$294k/yrFull-time
Role Overview
We're hiring our first dedicated SEO / GEO Lead. You will own Harvey's visibility across both traditional search (Google, Bing) and the fast-growing AI answer layer: ChatGPT, Perplexity, Google AI Overviews, AI Mode, Claude, and emerging agentic interfaces. This is a high-ownership individual-contributor role with a clear path to building a team.
What You'll Do
- Own Harvey's Organic Search Strategy
- Define and execute the SEO strategy and roadmap across harvey.ai and all Harvey web properties, balancing quick wins with compounding investments.
- Build and maintain an SEO playbook: processes, templates, and guardrails, that scales content production without sacrificing quality or search integrity.
- Own the content calendar for SEO-driven pieces in partnership with content, PMM, engineers, spanning buyer journey stages from awareness to purchase.
- Develop and own Harvey's AEO / GEO strategy: ensure Harvey is consistently cited, referenced, and surfaced when our buyers query AI answer engines.
- Implement entity consistency across all Harvey web properties and optimize content for extractability.
- Build a monitoring infrastructure to track Harvey's presence and accuracy in AI-generated answers across major platforms.
- Partner with engineering on web infrastructure decisions that affect crawlability and indexing.
- Establish SEO observability: automated alerting for ranking drops, crawl anomalies, indexing failures, and Core Web Vitals regressions.
- Analytics, Measurement & Experimentation
- Build and own analytics that track organic performance: from keyword rankings and impressions to pipeline attribution.
- Design and run controlled SEO and CRO experiments with statistical rigor; translate results into recommendations and report findings to leadership.
- Develop a measurement framework for AEO.
- Connect organic performance to revenue outcomes: pipeline, demo requests, trial signups, and attributed ARR.
- Cross-Functional Leadership
- Collaborate with engineering on infrastructure and platform decisions that affect search performance.
- Partner with content, PMM, and design to embed SEO and AEO best practices into the content creation workflow from the start.
- Present SEO/AEO strategy, roadmap, and performance to marketing leadership and company stakeholders.
- Proactively identify and scope opportunities to grow the function.
Required
- 8+ years of hands-on SEO experience, with demonstrable and measurable results.
- Recent, dedicated focus on AEO / GEO: you have built a program or owned a meaningful AEO workstream.
- B2B SaaS background required: you understand enterprise buyer journeys, long sales cycles, and how to map content to pipeline, not just traffic.
- Deep technical SEO fluency.
- Proficiency with core SEO/GEO tools.
- Familiarity with experimentation platforms (Statsig, Optimizely, or similar) and a working understanding of A/B test design and statistical significance.
- Experience with international SEO and hreflang implementation (Harvey operates globally).
- Data-driven mindset with the ability to turn analytics into prioritized action.
- Strong cross-functional communication.
- High agency and growth mindset.
Compensation
$196,000 - $294,000 USD Depending on your location, an Applicant Privacy Notice may apply to you. You can find all of our Applicant Privacy Notices [here].