SEO/GEO Strategist - Home Services Lead Generation

About the role

This is a traditional SEO-first position with expansion scope into AI search visibility (GEO – generative engine optimization). You will own organic strategy across a multi-client home services portfolio, focusing on technical SEO, structured data, Google Business Profile, and content topical coverage. You will also build out AI search strategies, including LLM citation strategies, AI Overviews positioning, conversational-query optimization, and AI-visibility measurement. The role requires hands-on testing, debugging, and documenting of new tactics, with a focus on strategic thinking and scaling processes.

Responsibilities

• Audit incoming accounts for technical SEO debt, Google Business Profile health, content topical gaps, and AI-search visibility.
• Build per-client SEO and GEO strategy: keyword and topical coverage maps, content brief priorities, Google Business Profile optimization roadmaps, AI-search positioning.
• Architect structured data and schema across client sites.
• Operate AI-visibility measurement tools as a core part of the workflow.
• Set Google Business Profile strategy and standards across the portfolio.
• Lead the planning and AI-system training behind content production.
• Own the digital PR strategy that drives GEO authority.
• QA/QC the SEO and GEO accuracy of work in flight on multi-page website projects.
• Partner with the paid search team on conversion improvements.
• Utilize Ahrefs, Screaming Frog, Google Search Console, GA4, and AI tools (Claude, ChatGPT) daily.
• Build automations and workflows to turn one-time work into repeatable processes.
• Deliver weekly reporting in plain language.

Qualifications

• 3+ years of SEO experience across a multi-client portfolio (agency experience strongly preferred).
• Hands-on technical SEO: site audits, schema, internal linking, page speed, migrations.
• Google Business Profile and multi-location local SEO experience.
• Daily use of AI tools (Claude, ChatGPT) as part of a real workflow.
• Comfort building expertise in AI search and a willingness to learn and ship quickly.
• Ability to deliver plain-language reporting and defend recommendations with data.

Nice to have

• Home services background (roofing, foundation repair, waterproofing, plumbing, pest control, or similar trades).
• Hands-on experience with AI-visibility tracking platforms.
• Experience adapting SEO work for AI-driven search results.
• Content brief writing for AI-assisted production teams.
• Digital PR background for SEO authority.
• Familiarity with knowledge graphs or entity-relationship modeling.
• Hands-on workflow automation experience (Make.com, Zapier, n8n, scripting, or comparable).

Compensation & Benefits

• $65,000–$78,000 base salary
• Variable compensation tied to qualified-lead growth and operational excellence.
• Health, dental, and vision (HDHP/HSA with employer contribution).
• 401(k) with 4% employer match.
• $2,000/year for certifications, training, and conferences.
• Fully remote with unlimited PTO.
• Quarterly in-person team meetups.
• Capability-based path to SEO/GEO Lead or SEO Director.

Job Details

Location: Remote, Boynton Beach, FL
Job Type: remote
Posted: May 1, 2026