SEO Copywriter, Salt Lake City, UT

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

About the role

At WGU, great content does more than attract attention. It helps prospective students understand how education can transform their lives. We're seeking an SEO Copywriter who can blend strategic storytelling, search optimization, and brand-focused messaging to create compelling content that drives engagement and supports university growth. In this role, you'll partner with stakeholders across marketing and enrollment to develop high-performing digital content that connects with audiences, elevates brand visibility, and supports key business objectives. If you're passionate about content strategy, SEO, and turning complex ideas into clear, engaging copy, we'd like to hear from you.

Responsibilities

• Create SEO-focused content for WGU's website, blog, and digital marketing channels while maintaining a consistent brand voice.
• Develop compelling copy that supports marketing campaigns, enrollment initiatives, and strategic university objectives.
• Partner with internal stakeholders to understand business goals and translate them into effective content strategies.
• Collaborate with designers and creative team members to develop integrated marketing assets from creative briefs.
• Write and manage content for vendor, affiliate, email, direct mail, and other marketing channels as needed.
• Apply SEO best practices, industry trends, and content performance insights to improve search visibility and audience engagement.
• Manage multiple projects simultaneously while maintaining exceptional quality, accuracy, and attention to detail.

Requirements

• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO principles, content optimization, and digital content strategy.
• Experience creating content that simplifies complex topics into engaging, audience-focused messaging.
• Ability to collaborate effectively with cross-functional teams and stakeholders.
• Excellent verbal, written, and presentation communication skills.
• Strong analytical, problem-solving, and project management abilities.
• Proficiency with Microsoft Office Suite, including Word and Excel.
• Experience working within a content calendar and managing competing priorities.
• Ability to incorporate feedback from multiple stakeholders while maintaining quality and meeting deadlines.
• Portfolio or writing samples required.

Preferred Qualifications

• Experience writing higher education, education technology, or mission-driven brand content.
• Experience supporting email marketing campaigns and template development.
• Familiarity with content performance measurement and optimization strategies.

Benefits

• Eligibility for bonuses.
• Medical, dental, vision, telehealth, and mental healthcare.
• Health savings account and flexible spending account.
• Basic and voluntary life insurance.
• Disability coverage.
• Accident, critical illness, and hospital indemnity supplemental coverages.
• Legal and identity theft coverage.
• Retirement savings plan.
• Wellbeing program.
• Discounted WGU tuition.
• Flexible paid time off for rest and relaxation with no need for accrual.
• Flexible paid sick time with no need for accrual.
• 11 paid holidays.
• Up to 12 weeks of parental leave.

Pay

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current range is $56,500.00 - $84,700.00.

Schedule

• Full-time, in-office position requiring five days per week in the Salt Lake City, Utah office.
• Occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed.