SEO Copywriter

About the role

We’re seeking a talented SEO Copywriter to join our dynamic digital marketing team. This role calls for a creative storyteller who can craft accurate, compelling, search-optimized content that ranks and drives engagement and conversions.

Responsibilities

• Advanced proficiency with WordPress, including familiarity with themes, plugins, and basic HTML
• Proficiency in using SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog
• Knowledge of Google Analytics, Search Console, and content management systems
• Ability to analyze data and translate insights into actionable recommendations
• Capturing the brand’s tone, mission, and values accurately
• Writing with authentic authority, not generic fluff
• Building trust through transparency, empathy, and credibility
• Capturing high-value, intent-based phrases through keyword research
• Using keywords naturally in copy (without “stuffing”)
• Writing effective meta titles, descriptions, and headers
• Structuring content for readability, crawlability, and topical authority
• Using internal linking strategically to boost topical clusters
• Optimizing readability with formatting, bullets, and scannable sections
• Collaborating with designers/developers to ensure on-page SEO best practices are followed
• Stay current on algorithm updates, search behavior shifts, and new content formats (snippets, video, voice search)
• Experimenting with new writing techniques, such as semantic SEO and entity-based optimization
• Continuously testing and refining their work based on performance data

Requirements

The ideal candidate has a strong grasp of SEO best practices, hands-on experience with WordPress, and is proficient in leveraging SEO tools to research keywords, analyze performance, and develop data-driven content strategies that deliver measurable results. Must have a strong background in medical terminology, preferably the behavioral healthcare sector.

Qualifications

Required Skillset:

• Advanced proficiency with WordPress, including familiarity with themes, plugins, and basic HTML
• Proficiency in using SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog
• Knowledge of Google Analytics, Search Console, and content management systems
• Ability to analyze data and translate insights into actionable recommendations
• Capturing the brand’s tone, mission, and values accurately
• Writing with authentic authority, not generic fluff
• Building trust through transparency, empathy, and credibility
• Capturing high-value, intent-based phrases through keyword research
• Using keywords naturally in copy (without “stuffing”)
• Writing effective meta titles, descriptions, and headers
• Structuring content for readability, crawlability, and topical authority
• Using internal linking strategically to boost topical clusters
• Optimizing readability with formatting, bullets, and scannable sections
• Collaborating with designers/developers to ensure on-page SEO best practices are followed
• Stay current on algorithm updates, search behavior shifts, and new content formats (snippets, video, voice search)
• Experimenting with new writing techniques, such as semantic SEO and entity-based optimization
• Continuously testing and refining their work based on performance data

Skills

• Advanced proficiency with WordPress, including familiarity with themes, plugins, and basic HTML
• Proficiency in using SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog
• Knowledge of Google Analytics, Search Console, and content management systems
• Ability to analyze data and translate insights into actionable recommendations
• Capturing the brand’s tone, mission, and values accurately
• Writing with authentic authority, not generic fluff
• Building trust through transparency, empathy, and credibility
• Capturing high-value, intent-based phrases through keyword research
• Using keywords naturally in copy (without “stuffing”)
• Writing effective meta titles, descriptions, and headers
• Structuring content for readability, crawlability, and topical authority
• Using internal linking strategically to boost topical clusters
• Optimizing readability with formatting, bullets, and scannable sections
• Collaborating with designers/developers to ensure on-page SEO best practices are followed
• Stay current on algorithm updates, search behavior shifts, and new content formats (snippets, video, voice search)
• Experimenting with new writing techniques, such as semantic SEO and entity-based optimization
• Continuously testing and refining their work based on performance data

Benefits

• Company parties
• Flexible schedule
• Free food & snacks
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Wellness resources