SEO Copywriter

About the role

Argon Agency is hiring a full-time SEO Copywriter with strong research instincts, sharp writing ability, and direct experience in behavioral healthcare marketing. This role is responsible for developing thoughtful, search-optimized content across websites, blogs, LinkedIn, Google Business Profile posts, and other digital platforms.

Responsibilities

• Conducting topic research for behavioral health, addiction treatment, mental health, general healthcare, and related industries
• Writing high-quality SEO articles, blog posts, service pages, location pages, landing pages, LinkedIn content, and Google Business Profile posts
• Developing content that aligns with search intent, brand voice, clinical accuracy, and user needs
• Using SEMrush, Google Search Console, Google Analytics, and other SEO tools to guide content strategy and evaluate performance
• Performing keyword research, competitor analysis, content gap research, and SERP review
• Writing original, well-structured articles that are informative, readable, and strategically optimized
• Interviewing clinicians, founders, leadership teams, admissions staff, subject matter experts, and other stakeholders to create more accurate and differentiated content
• Translating complex clinical or healthcare topics into approachable, trustworthy copy
• Creating content calendars and topic recommendations based on research, ranking opportunities, seasonality, audience questions, and client priorities
• Optimizing content for on-page SEO, including headings, metadata, internal linking, keyword usage, readability, and structure
• Repurposing long-form content into LinkedIn posts, Google Business Profile updates, social captions, and other platform-specific copy
• Reviewing existing website content for quality, originality, accuracy, and SEO improvement opportunities
• Maintaining strong attention to tone, compliance-sensitive language, grammar, formatting, and brand consistency
• Collaborating with account managers, SEO strategists, designers, web developers, and client teams
• Staying current on SEO best practices, healthcare marketing standards, and changes in search behavior

Required Experience

• Demonstrated experience writing for behavioral healthcare, including one or more of the following areas:
• Addiction treatment
• Mental health treatment
• Detox, residential, PHP, IOP, or outpatient care
• Trauma-informed care
• Co-occurring disorders
• Eating disorders
• Pyschiatric care
• Therapy, counseling, or clinical treatment programs
• Working knowledge of:
• SEMrush
• Google Search Console
• Google Analytics
• Keyword research
• Search intent
• On-page SEO
• Content optimization
• Website content structure
• Local SEO content
• Google Business Profile posting
• LinkedIn article writing

Bonus Experience

• Experience writing for general healthcare
• Women’s health
• Pregnancy, birth, and postpartum care
• Midwifery
• Birth work
• Functional medicine
• Private medical practices
• Healthcare founders, clinicians, or treatment center leadership
• General marketing topics

What We Are Looking For

The ideal candidate is a strong writer first. SEO knowledge matters, but the writing must be clear, original, emotionally intelligent, and grounded in real research.

We are looking for someone who can:

• Write in a distinct voice without sounding templated
• Conduct real research beyond the first page of Google
• Interview subject matter experts and turn conversations into meaningful content
• Understand sensitive healthcare topics and write with care
• Avoid generic AI-style language, filler, fluff, and recycled phrasing
• Think strategically about why a topic matters and who it serves
• Create content that is useful to readers, not just written for rankings
• Follow brand voice guidelines while still bringing fresh ideas
• Take feedback well and revise with precision
• Manage deadlines across multiple clients and content types
• Understand that quality content requires thought, curiosity, and responsibility

Requirements

• Proven SEO copywriting experience
• Behavioral healthcare writing experience is required
• Strong portfolio of published writing samples
• Experience using SEMrush, Google Search Console, and Google Analytics
• Ability to write long-form and short-form content
• Strong research and interviewing skills
• Understanding of local SEO and Google Business Profile strategy
• Ability to work across multiple client voices and industries
• Excellent grammar, structure, and editing skills
• Strong communication and deadline management
• Comfortable collaborating with creative, SEO, and client-facing teams