SEO Copywriter

Responsibilities

• Audit site and social channels to define a consistent brand personality/voice that fits our mission and audience
• Create guidelines based on the defined brand personality/voice
• Conduct keyword research and document findings
• Update site copy to improve user experience and engagement, applying brand personality guidelines and keywords
• Craft copy for new content as needed
• SEO optimization: Apply knowledge of SEO principles to write content that appeals to both search engines and human readers
• Analyze data to understand what content performs well and make adjustments to improve search engine rankings and user experience

Qualifications

• Strong writing and editing skills: Ability to create compelling and clear content that aligns with a brand's voice
• Solid understanding of SEO: Knowledge of search engine algorithms, keyword research, and on-page optimization techniques
• Analytical skills: Proficient in using SEO tools (like Google Analytics) and interpreting data to inform strategy
• Creativity and adaptability: Balances technical SEO requirements with creative storytelling to create valuable content that also ranks well
• Technical knowledge: Familiarity with content management systems like WordPress is often required

Commitment & Structure

This is a volunteer, unpaid position with a flexible time commitment and fully remote structure.