Senior SEO Copywriter, Salt Lake City, UT

Job Description

The Senior SEO Copywriter is responsible for writing and publishing long-form, SEO/AEO-optimized content for WGU’s website, including blogs, career guides, degree launch/update copy, other forms of webpage copy, and organic videos. They also take an extensive role in SEO and messaging strategy in coordination with other SEO writers, analysts, school stakeholders, and partners.

Impact
As a Senior SEO Copywriter, you will play a key role in shaping how prospective students discover and engage with content. You will create high-quality, search-optimized content that drives visibility, improves user experience, and supports key marketing initiatives. Your work will directly influence organic growth and help connect learners to the right programs and resources.

What You’ll Do

• Write and manage SEO-optimized content for the university website, including blogs, career guides, and organic video
• Execute content updates and new pages from SEO briefs, incorporating keyword integration, anchor text optimization, internal linking, and structural improvements
• Edit and publish content using WGU's content management system
• Conduct regular content audits to identify underperforming pages and opportunities for refresh and optimization
• Monitor and optimize performance using tools such as SEOClarity, Profound, and generative AI tools like ChatGPT
• Mentor and guide other writers on SEO and AEO best practices and building authoritative content
• Collaborate with marketing stakeholders to support web content, degree launches, and strategic initiatives

What You’ll Bring

• Exceptional written and verbal communication skills
• Strong analytical and problem-solving abilities
• Proven ability to manage multiple projects and stakeholders simultaneously
• Familiarity with SEO best practices including E-E-A-T principles
• Experience using SEO tools such as Google Search Console, SEMRush, Ahrefs, or similar

What’s Required

• Bachelor’s degree required; degree in communications, journalism, or marketing preferred
• 5+ years of copywriting, SEO, or equivalent experience
• Bonus Points: Experience with generative AI tools such as ChatGPT, Copilot, Gemini, or Claude
• Demonstrated success writing for a variety of audiences and search intents
• Portfolio of long-form writing samples

What’s In Lieu of Education

• An equivalent combination of education and relevant experience performing similar responsibilities may be considered.

Additional Information

• At WGU, our mission drives everything we do, including how we hire. Our interview experience is designed to give qualified candidates the opportunity to show their best work through meaningful conversations and collaboration.
• Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
• All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.