Senior Copywriter - Freelance

About VML: VML, part of WPP, is a leading creative company combining brand experience, customer experience, and commerce. We celebrate innovative and human-first work for clients like AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. Recognized as a leader in marketing creative and content services, commerce services, global digital experience services, global marketing services, and marketing measurement & optimization.

What We're Looking For

VML/Passport Brand Designs is seeking a Senior Copywriter - Freelance for our NY office. This role involves managing projects, collaborating with creatives, and driving creative solutions for new business pitches.

What You'll Do

• Manage and own assigned projects, overseeing copy, creative work, budget, and presentations.
• Work with Creative Directors to ensure quality and accuracy on all creative products.
• Make recommendations to senior leadership and team members on improving processes and products.
• Create and demonstrate creativity through concepting, planning, producing, refining, and leading a diverse range of ideas and concepts.
• Drive the creative solution for new business pitches and offer proactive solutions.
• Collaborate with client service Account Directors regarding business scopes, financials, schedules, and planning.
• Communicate with creative leaders on interviewing, hiring, training, and evaluating junior Creative staff.

Who You Are

• Leader: Entrepreneurial attitude, ability and appetite to create, and a knack to marshal people and create gravity around ideas. Prioritize, organize, and multi-task effectively. Exhibit a client service approach with results-driven performance. Solve marketing problems with creative solutions.
• Open and collaborative: Comfortable with ambiguity and encourages collaboration. Accept constructive internal and client comments with regard to concepts and copy.
• Experimenter: Ready to break process, excited by opportunities to create new rather than default to plugging-in to existing ones. See technology as a tool for creativity. Provide guidance across departments in a team and matrix environment.
• Ego-less: Wear the hats that need wearing, mentality that makes the team successful.

What You'll Need

• Bachelor’s degree plus five or more years of copy experience in an advertising, marketing, or experiential, creative agency environment.
• Experience within the B2C CPG sphere is especially relevant for this role.
• Advanced competencies in Microsoft Office, internet environments, and industry-standard software programs.
• Understanding of both the art and copy sides and the ability to evaluate both.
• Experience and ability to evaluate all mediums to develop fully integrated marketing campaigns.
• Strong portfolio of work demonstrating strategic, conceptual, and creative thinking.
• Excellent presentation skills.

Compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.