SEO Analyst, Assoc

About The Company Ascend Learning is a premier healthcare and learning technology organization dedicated to impacting lives through purpose-driven work within a people-first culture. Headquartered in Burlington, Massachusetts, the company boasts a diverse portfolio of brands that serve students, educators, and employers with outcomes-based, data-driven solutions throughout the entire learning lifecycle. From testing and certification to professional development, Ascend Learning’s products are utilized by a wide range of professionals including physicians, emergency medical responders, nurses, allied health practitioners, certified personal trainers, financial advisors, skilled trades professionals, and insurance brokers. Recognized for its commitment to fostering an inclusive and innovative environment, Ascend Learning has been named one of America’s Greatest Workplaces for 2025 by Newsweek and the Plant-A Insights Group, as well as one of the Best Places to Work for Mental Well-Being. With multiple office locations and a flexible hybrid and remote work model across the United States, the company is committed to creating a supportive environment where talented professionals can thrive and make a meaningful difference. About The Role The Associate SEO Analyst at Clover Learning plays a vital role in developing and executing a sustainable content flywheel across the company’s website and email channels. Reporting directly to the Senior Manager of Growth Marketing, this position is responsible for implementing SEO and AI engine optimization strategies that enhance Clover’s visibility and ranking on both search engines and AI platforms. The role involves creating high-quality, engaging content such as blog articles, guides, FAQs, and case studies aimed at increasing organic traffic and improving site authority. Additionally, the Associate SEO Analyst will plan, develop, and execute targeted email marketing campaigns, including seasonal sales, nurture sequences, lead generation initiatives, and newsletters, to nurture prospects and retain existing customers. The position also provides support for product launches by developing relevant email content, sales collateral, and other promotional materials. This role is critical in driving traffic, revenue growth, and customer engagement, ultimately contributing to Clover Learning’s overall growth objectives. Qualifications Bachelor’s Degree in Marketing, Communications, or a related fieldMinimum of 1 year of experience using HubSpot or similar marketing automation platformsAt least 2 years of experience running email campaigns within edtech or technology sectorsProven track record of producing high-quality, high-output contentDemonstrated success in increasing website traffic through content marketing strategiesStrong understanding of SEO and AI engine optimization best practicesAbility to prioritize content based on traffic analytics, engagement metrics, and search rankingsExcellent written and verbal communication skillsAnalytical mindset with the ability to monitor and adjust strategies based on data insights Responsibilities Optimize Clover’s website for SEO and AI engine visibility by creating and updating content such as blog articles, guides, FAQs, and case studiesPlan, develop, and execute email marketing campaigns including seasonal promotions, nurture sequences, lead generation efforts, and newslettersCollaborate with cross-functional teams to support product launches through targeted email content, website updates, and sales collateralMonitor website analytics and engagement metrics to inform content prioritization and strategy adjustmentsConduct keyword research and competitive analysis to identify opportunities for organic growthMaintain and update content calendars to ensure consistent and timely delivery of marketing materialsStay informed about the latest SEO trends, AI advancements, and email marketing best practicesAssist in developing reports on campaign performance and provide actionable insights for continuous improvement Benefits Health, dental, and vision insurance coverage401(k) retirement plan with company matching contributionsPaid time off and parental leave policiesEmployee assistance program supporting mental health and well-beingAccess to wellness programs such as Headspace and AirvetCharitable matching program to support community involvementFlexible remote work environment and work-life balance initiatives Equal Opportunity Ascend Learning is an equal opportunity employer committed to fostering an inclusive environment where all employees and applicants are treated with respect and fairness. We celebrate diversity and are dedicated to creating a workplace that values all perspectives and backgrounds. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, veteran status, or any other protected class under applicable law. We encourage individuals from all backgrounds to apply and join our mission to impact lives through purpose-driven work.