SEO/AIO Analyst Lead

About the role

The SEO/AI Analyst Lead serves as the company's subject matter expert for organic search and AI-driven discovery. This role combines hands-on execution with strategic leadership, defining roadmaps, guiding cross-functional teams, and elevating the capabilities of junior SEO and content resources.

Responsibilities

• Lead SEO, AEO, GEO, and AI search optimization strategy across Lennox’s digital ecosystem, partnering closely with marketing, UX, product, content, and engineering teams to drive measurable growth in visibility, traffic, and conversions.
• Own and evolve the enterprise SEO and AI search optimization strategy across Lennox digital properties, including B2C, B2B, ecommerce, and support experiences.
• Define, monitor, and report on SEO and AI search KPIs, including visibility, rankings, impressions, clicks, organic traffic, engagement, conversions, indexed content health, and emerging AI search visibility signals.
• Support backlog creation and prioritization by writing clear SEO requirements, optimization briefs, acceptance criteria, and implementation guidance for development, CMS, ecommerce, and content teams.
• Coach and guide junior SEO, technical, and content team members through best practices, quality reviews, reusable guidance, and knowledge sharing.

Requirements

• 8+ years of experience in SEO, organic search, technical SEO, content optimization, or digital discoverability, preferably in an enterprise, ecommerce, B2B, manufacturing, or complex digital environment.
• Strong understanding of modern SEO best practices, including technical SEO, on-page optimization, content strategy, internal linking, site architecture, structured data, Core Web Vitals, and search performance measurement.
• Working knowledge of how SEO is evolving across AI-powered discovery experiences, including AI Optimization (AIO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI Overviews, answer engines, and large language model-driven search experiences.
• Experience creating SEO strategies, roadmaps, recommendations, content briefs, business cases, technical requirements, and implementation guidance.
• Experience conducting technical SEO audits and translating findings into prioritized actions for developers, product owners, content teams, and business stakeholders.
• Experience using SEO and analytics tools such as Google Search Console, Google Analytics, BrightEdge, Semrush, Ahrefs, Screaming Frog, Google Looker Studio, or similar platforms.
• Ability to analyze organic search performance and connect SEO activity to business outcomes such as traffic, engagement, lead generation, ecommerce activity, support deflection, or conversion.
• Experience working with CMS-driven websites, ecommerce platforms, content governance processes, and cross-functional digital delivery teams.
• Experience supporting SEO in Agile, product, or backlog-driven environments, including creating requirements, acceptance criteria, and prioritized work items.
• Strong communication skills with the ability to present recommendations, risks, tradeoffs, and results to technical teams, business partners, and leadership.

Qualifications

• Strategic Search Leadership: Understands the evolving nature of search beyond rankings and keywords, integrating SEO, AI search, content strategy, technical implementation, customer intent, and business outcomes into a clear plan.
• Technical and Analytical Expertise: Diagnoses complex SEO issues, interprets performance data, identifies root causes, and translates findings into practical recommendations. Comfortable working with technical teams, content teams, and business stakeholders.
• Collaboration and Influence: Builds strong relationships across marketing, product, technology, and business teams, influencing partners on the importance of SEO and AI search considerations.
• Ownership and Execution: Comfortable moving between strategy and hands-on work, building roadmaps, prioritizing work, auditing sites, writing requirements, reviewing content, analyzing performance, and ensuring improvements are delivered.
• Continuous Learning: Stays current in a rapidly changing search environment, monitoring trends in Google, Bing, AI-powered discovery, and emerging platforms like ChatGPT, Perplexity, Gemini, Copilot, answer engines, and large language models.

Skills

• SEO, Organic Search, Technical SEO, Content Optimization
• AIO, AEO, GEO, AI Overviews, Answer Engines
• SEO Strategy, Roadmaps, Recommendations, Content Briefs, Business Cases, Technical Requirements
• Technical SEO Audits, Prioritizing Actions
• SEO and Analytics Tools (Google Search Console, Google Analytics, etc.)
• Organic Search Performance Analysis, Business Outcomes Connection
• CMS, Ecommerce Platforms, Content Governance Processes, Cross-Functional Teams
• Agile, Product, Backlog-Driven Environments, Requirements, Acceptance Criteria, Prioritized Work Items
• Communication, Presentation, Risk Management, Tradeoff Analysis, Results Reporting
• SEO Best Practices, Modern SEO Techniques, SEO Evolution Across AI

Benefits

• Tuition Reimbursement
• Medical, Dental, Vision Insurance
• Prescription Drug Coverage
• 401(k) Retirement Plan
• Short-Term Disability Insurance
• Birthing Leave
• Bonding Leave
• Life and Long-Term Disability Insurance
• Up to 12 Days Paid Time Off
• Up to 2 Paid Well-Being Days
• Up to 1 Paid Volunteer Day
• Up to 12 Paid Holidays
• Up to 3 Floating Holidays per Year

Pay

$124,800 - $163,800 annually

Schedule

Full-time