Team Lead, SEO and AEO

Responsibilities

• Own and establish the goals, outcomes, and strategy for the SEO/AEO team, aligning with department and organizational objectives to drive measurable results.
• Build and sustain a high-performing team culture — fostering efficiency, iteration, and collaboration.
• Develop team members' capabilities through ongoing coaching, mentorship, and guidance — helping them grow business acumen, cross-functional partnership skills, and channel expertise.
• Identify opportunities for improvement within the team's domain, leveraging industry knowledge to evaluate and resolve operational issues and optimize processes.
• Collaborate cross-functionally with product marketing, content, growth product, and engineering teams to ensure SEO/AEO recommendations are implemented effectively and aligned with broader marketing strategy.
• Ensure the team delivers on technical SEO priorities (site hygiene, accessibility, structured data), maintaining high quality and operational excellence.
• Develop metrics and KPIs to evaluate marketing impact — analyze data to optimize strategies, inform resource allocation, and communicate progress to leadership to foster alignment and transparency.
• Influence cross-functional partners and senior stakeholders by presenting data-driven evidence and building alignment between SEO/AEO and broader marketing and product strategies.
• Lead critical analysis of emerging risks or underperformance in organic and AI-driven channels — identify root causes, respond to algorithm changes or competitive shifts, and guide the team to effective solutions.
• Work through cross-functional prioritization requiring evaluation of multiple factors; apply independent judgment in selecting milestones and directing the team toward creative solutions.

Qualifications

• 8+ years of SEO experience, including 2+ years leading or managing an SEO team.
• Experience setting team-level goals and OKRs aligned with broader organizational objectives.
• Demonstrated ability to influence cross-functional peers and senior stakeholders (e.g., product, engineering, PMM leaders) by translating SEO insights into business language and building alignment.
• Track record of building high-performing teams — hiring, setting expectations, giving feedback, and developing talent.
• Prowess in scaling organic search as a performance channel through a combination of content, technical SEO, and cross-functional collaboration.
• Strong analytical and reporting skills using tools like Google Analytics, Looker Studio, or Tableau.
• Deep proficiency with SEO platforms and tools: Google Search Console, Brightedge, Semrush, Screaming Frog, and other organic visibility tools.
• Experience with technical SEO implementation, including core areas like indexation, crawl optimization, page speed, and structured data.
• Able to navigate ambiguity and make decisions with incomplete information, directing creative solutions at the team level.
• Experience driving high-performance culture and team health across distributed or remote teams.

About the role

Working at Atlassian, Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.

Atlassian

To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.

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