SEO/AEO Consultant

About The Role

To further this important mission, we are looking for a part-time SEO and Answer Engine Optimization (AEO) consultant to help grow organic visibility across traditional search engines and emerging AI-powered discovery platforms.

Responsibilities

• Develop and maintain a comprehensive SEO roadmap aligned with business goals.
• Conduct keyword research and identify high-value content opportunities.
• Audit and improve site architecture, internal linking, metadata, and technical SEO performance.
• Monitor rankings, traffic, crawl health, and search visibility.
• Partner with content marketing and product/tech teams to implement recommendations.
• Using SEO optimization tools, develop strategies to improve visibility in AI-generated search results and answer engines.
• Identify topics, content formats, and authority signals that increase citation likelihood.
• Optimize content for featured snippets, AI overviews, knowledge panels, and conversational search experiences.
• Track brand presence and citations across AI platforms including ChatGPT, Perplexity, Gemini, Google AI Overviews.
• Recommend structured data, content enhancements, and authority-building initiatives that improve discoverability.
• Identify content gaps and create editorial recommendations.
• Project manage this work with the content/marketing team to maximize throughput.
• Improve existing content to increase rankings, engagement, and answer-engine inclusion.
• Develop strategies to increase backlinks, mentions, and digital authority.
• Monitor competitor SEO and AEO performance.
• Establish KPIs and reporting frameworks for both SEO and AEO performance.
• Provide monthly reporting and actionable insights.
• Track organic traffic, rankings, citations, share of voice, and AI visibility trends.
• Present findings and recommendations to marketing leadership.

Requirements

5+ years of SEO experience with demonstrated business impact.

Strong understanding of technical SEO fundamentals.

Experience with enterprise SEO platforms and analytics tools.

Proven ability to increase organic traffic and search visibility.

Strong analytical and communication skills.

Ability to work independently and prioritize effectively.

Experience with or proficiency with quickly learning AEO platforms and analytics tools.

Preferred Direct experience with AEO, AI search optimization, or generative search visibility.

Experience tracking AI citations and brand presence in answer engines.

Familiarity with schema markup, entity optimization, and knowledge graph concepts.

Experience with tools such as:Ahrefs, Semrush, Screaming Frog, Google Search Console, GA4, Profound, BrightEdge, Similarweb, STAT, Authoritas, or related AI visibility platforms.

Qualifications

The base salary range for this position will be $100-150/hour. Compensation may vary based on the candidate’s skills, qualifications, and location.

The Black Tux defines compensation plans using market data aligned with comparable companies at a similar stage and size as ours.

Diversity, Equity, Inclusion and Belonging

We believe our people are our most important asset. The Black Tux is committed to bringing people together from various backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment.

We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

We are an equal opportunity employer to all.

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