Senior Web Designer
About the role
Lead the end-to-end product design process for complex website initiatives – from discovery and requirements gathering through design, testing, and implementation – ensuring alignment with client goals, user needs, and technical feasibility.
Design and build high-quality, conversion-focused websites using WordPress, Figma, and additional web tools as needed, delivering visually compelling and strategically structured experiences that promote FareHarbor website best practices.
Apply advanced web optimization techniques to enhance discoverability, performance, and mobile responsiveness, ensuring websites adhere to modern UX, SEO, and accessibility standards.
Collaborate with cross-functional teams including Product Managers, Engineers, and Project Managers to align on scope, resolve technical risks, and ensure seamless implementation.
Translate complex or abstract concepts into actionable design solutions, demonstrating strong problem-solving skills and the ability to evaluate multiple technical approaches.
Leverage conversion-centered design methodologies to facilitate brainstorming, evaluate testing opportunities, and guide decision-making across stakeholders.
Contribute to FareHarbor’s design community by refining team processes, sharing best practices, and mentoring junior designers on design philosophy, visual design craft, and technical execution.
Create professional-grade design assets including mockups, wireframes, layouts, and graphics using Figma, Photoshop, Illustrator, or comparable tools.
Integrate websites with FareHarbor software, ensuring smooth booking flow functionality and maintaining consistency across the FareHarbor ecosystem.
Oversee and implement custom CSS/HTML enhancements, supporting advanced design requirements and unique features across website projects.
Participate in client-facing meetings with Project Managers and Account Managers to understand project goals, gather inspiration, and present design rationale and solutions.
Requirements
A minimum of 5 years in digital marketing design, with a focus on B2B environments and SaaS platforms.
2-3 years of experience in web design, including working with graphic design software like Figma or Photoshop.
Experience with web design best practices, with experience in WordPress or similar Content Management Systems (e.g., Wix, Squarespace, Joomla, webflow, etc).
Asset Management: Develop and maintain website assets, including graphics, embeddable widgets from external platforms, and custom development features.
Technical Skills: Experience with HTML, CSS, and experience with UX/UI tools such as Figma or Adobe XD.
Communication: Strong ability to articulate design decisions, strategies, and visions, and effectively collaborate with cross-functional teams. Strong ability to influence peers and leaders across multiple functions without formal authority.
Time Management: Demonstrated ability to prioritize and manage multiple projects, meeting deadlines while maintaining high-quality outputs.
Judgment: Must be able to work highly independently and demonstrate strong judgment on critical client work.
Project Management: Experience working in an Agile workflow environment and usage of Project Management systems like Airtable, Jira, Monday, etc.
Attention to Detail: High level of precision in both product and web design, with a focus on delivering user-friendly, aesthetically pleasing solutions.
Team Collaboration: Experience working within teams and cross-departmentally, with a proven ability to mentor and guide junior designers.
Bonus Points: Experience with additional website building platforms (e.g., GoDaddy, FTP) and Agile workflows.
Previous work in agency-like environments or developing/improving brand identity online.
Understanding of SEO principles, Web Content Accessibility, Google Analytics, or Compliance solutions.
A passion for tackling new challenges daily and contributing innovative ideas to improve the design function within FareHarbor.
Experience with CSS/HTML implementation.
Bilingual speaking.