Senior Vice President, Sales Strategy, Commercial Excellence & Transformation
Lumen connects people, data, and applications quickly, securely, and effortlessly. As enterprises accelerate their adoption of AI, cloud, edge, security, and next-generation connectivity solutions, Lumen is evolving its commercial model to help customers operate with greater speed, intelligence, and confidence.
About the role
The Senior Vice President, Sales Strategy, Commercial Excellence & Transformation will own the end-to-end commercial blueprint for Lumen’s go-to-market organization. This leader will shape multi-year commercial strategy, drive execution discipline, modernize sales operations, strengthen customer and partner engagement models, and lead large-scale transformation across a complex enterprise environment. The role is designed for a senior executive who can operate as a COO-like partner to the Chief Revenue Officer, translating enterprise priorities into a clear commercial agenda, scalable operating model, and measurable growth outcomes.
Lumen is at a once-in-a-career inflection point, reinventing itself as the trusted network for AI. This moment offers leaders real ownership, influence, and visible, market-defining impact in shaping how the AI economy works at scale.
Responsibilities
- Define and operationalize Lumen’s multi-year commercial strategy in partnership with the Chief Revenue Officer and executive leadership team.
- Redesign the go-to-market operating model to support recurring revenue, consumption-based selling, platform-oriented growth, and enterprise customer needs.
- Develop a clear commercial playbook integrating strategy, sales motions, segmentation, coverage models, talent, incentives, technology, partners, and execution governance.
- Translate market insights, customer needs, and business priorities into focused growth agendas and scalable commercial capabilities.
- Partner closely with Finance to strengthen revenue planning, forecasting, performance management, and investment prioritization.
- Lead enterprise-wide commercial transformation efforts to modernize Lumen’s sales engine and improve execution discipline.
- Drive Phase 1 of the transformation agenda, including stabilizing execution, modernizing sales platforms, aligning stakeholders, and building the foundation for scalable growth.
- Reevaluate the full sales lifecycle, including presales, sales motions, customer success, partner engagement, and post-sale expansion.
- Establish clear operating rhythms, accountability mechanisms, and performance metrics across the go-to-market organization.
- Ensure transformation initiatives translate into sustained adoption, behavioral change, and measurable business outcomes.
- Partner with Sales Enablement, Talent, Compensation, and business leaders to reshape the salesforce for future-state selling.
- Help define the capabilities, roles, responsibilities, incentives, and enablement model required to support SaaS-oriented and consumption-based commercial motions.
- Improve sales productivity, forecasting accuracy, pipeline quality, customer engagement, and overall go-to-market performance.
- Lead initiatives to strengthen commercial discipline, customer experience, and repeatable execution across sales teams.
- Support the development of a more modern, agile, data-driven, and customer-centric sales organization.
- Drive modernization of sales platforms, tools, data infrastructure, and analytics capabilities, including continued evolution of Salesforce and related commercial systems.
- Ensure commercial technology investments directly support sales effectiveness, leadership visibility, operational discipline, and customer experience.
- Partner with technology and operations teams to improve data quality, workflow design, reporting, and decision-making across the revenue organization.
- Use data and insights to identify performance gaps, prioritize initiatives, and guide executive decision-making.
- Strengthen Lumen’s partner strategy and ecosystem approach as a key lever for future growth.
- Align partner motions, direct sales coverage, and customer engagement models to support enterprise growth priorities.
- Improve the end-to-end customer experience by ensuring strategy, sales execution, service delivery, and customer success are tightly connected.
- Build scalable commercial approaches to serve complex enterprise customers with greater consistency and impact.
- Serve as a trusted advisor and operating partner to the Chief Revenue Officer.
- Lead cross-functional transformation in a matrixed enterprise environment with multiple stakeholder groups and competing priorities.
- Build alignment across senior leaders, reinforce accountability, and help teams move from strategy to execution.
- Communicate with clarity and credibility across executive, board-level, and frontline audiences.
- Create momentum, remove barriers, and embed durable change across the organization.
Requirements
- 10+ years in senior leadership experience in commercial strategy, sales operations, revenue operations, business transformation, go-to-market strategy, or commercial excellence.
- Proven track record designing and executing large-scale transformation across a complex enterprise environment.
- Experience supporting or leading commercial models tied to recurring revenue, consumption-based revenue, SaaS, cloud, platform, or enterprise technology businesses.
- Demonstrated ability to partner with a Chief Revenue Officer or senior executive team to translate strategy into execution.
- Strong understanding of sales lifecycle design, segmentation, coverage models, forecasting, sales enablement, customer success, partner strategy, and performance management.
- Experience modernizing commercial systems, sales tools, data platforms, and operating rhythms.
- Strong financial and analytical orientation, with the ability to connect commercial strategy to revenue performance, investment decisions, and ROI.
- Executive presence and credibility with senior leadership, board-level audiences, customers, and cross-functional partners.
- Experience leading teams and influencing across a matrixed organization without relying solely on direct authority.
- Demonstrated success building scalable operating models, governance mechanisms, and transformation playbooks.
Qualifications
- Background in enterprise technology, cloud, SaaS, AI infrastructure, networking, cybersecurity, telecommunications, or related sectors.
- Experience in organizations undergoing significant business model evolution or commercial transformation.
- Exposure to large global partner ecosystems and indirect/channel growth strategies.
- Experience with Salesforce modernization or broader revenue technology transformation.
- Prior COO, Chief Transformation Officer, Chief Revenue Operations Officer, Sales Strategy, Commercial Excellence, or senior GTM operations leadership experience.
- Experience engaging with Boards, executive committees, and external customers or partners.
Pay
This position offers a base salary range of $279,263 - $372,351, with minimums and maximums varying by location. Individual pay is based on skills, experience, and other relevant factors.
Benefits
- Comprehensive health, life, and voluntary lifestyle benefits.
- Additional perks enhancing physical, mental, emotional, and financial wellbeing.
- Bonus structure including short-term incentives, long-term incentives, and/or sales compensation.