Senior Vice President, Marketing, Communications and External Affairs

About the role

Reporting to the Executive Vice President and Chief Strategy Officer, this executive leads Brown Health’s enterprise marketing, communications, government relations, public affairs, reputation management, and strategic stakeholder engagement. The role integrates these functions into a coordinated strategy that advances the organization’s mission, brand, reputation, growth, and transformation priorities. As a trusted advisor to the CEO and senior leadership team, the incumbent provides counsel on high-profile matters, leads crisis and change communications, anticipates external risks and opportunities, and builds a collaborative team that delivers measurable impact across a complex academic health system. Brown University Health employees are expected to successfully role model the organization’s values of Compassion, Accountability, Respect and Excellence, as these values guide our everyday actions with patients, customers and one another. In Addition To Our Values, All Employees Are Expected To Demonstrate The Core Success Factors Which Tell Us How We Work Together And How We Get Things Done. The Core Success Factors Include Instill Trust and Value Differences Patient and Co mmunity Focus and Collaborate In Addition, Our Leaders Will Demonstrate An Aptitude For Ensure Accountability and Build Effective Teams Drive Vision and Purpose and Optimize Work Processes By applying core and leadership competencies, leaders help Brown University Health achieve its strategic goals. Location: Corporate Headquarters - 15 LaSalle Square Providence, Rhode Island 02903

Responsibilities

• Lead enterprise marketing strategy aligned with Brown Health’s mission, vision, and strategic priorities.
• Ensure consistent brand positioning across hospitals, physician groups, service lines, digital channels, and stakeholder touchpoints.
• Drive patient acquisition, retention, market growth, referral development, and service line promotion.
• Oversee market research, consumer insights, competitive intelligence, brand performance, and digital marketing capabilities.
• Develop and oversee enterprise communications strategies for employees, providers, patients, community partners, and external audiences.
• Direct media relations, executive communications, thought leadership, public relations, social media, and content development.
• Monitor and manage organizational reputation across internal and external channels.
• Lead crisis and change communications for major initiatives and enterprise transformation.
• Serve as senior communications counsel to the executive leadership team.
• Lead enterprise crisis communication planning and incident response.
• Advise executive leadership on communications during organizational, operational, clinical, labor, regulatory, legal, or reputational risk.
• Coordinate internal and external communications and stakeholder engagement during emergencies and significant events.
• Develop and lead Brown Health’s external affairs strategy, aligning public policy, reputation, advocacy,