Senior Vice President, Growth - West

Position Overview

The 4As is the voice of the agency community across America. The SVP of Growth will lead member acquisition efforts, focusing on agency membership growth. Key responsibilities include developing and executing data-driven member acquisition strategies, driving the sales pipeline, and building relationships with key decision-makers.

Position Responsibilities

• Prospecting: Develop and implement a prospecting framework to drive revenue growth, heavily leveraging data analysis and market insights. Drive the sales pipeline development in close partnership with EVP of Growth to define a cohesive set of targets by region. Lead initiatives to acquire new members through various channels, including cold outreach, networking events, and industry conferences. Foster and maintain strong relationships with key decision-makers and stakeholders within target agency organizations. Collaborate closely with the marketing team to implement joint go-to-market strategies to reach target members.

• Pre-Sales/Post-Sales: Proactively identify and pitch qualified agency prospects into membership. Drive the development of compelling value propositions to key roles at prospect members (i.e. Finance, HR, New Business, Media, etc.) and be ready to pitch “Why 4As Membership” to prospects on a regular basis. Engage subject matter experts within the 4As to support member development and referrals. Onboard and transition new members to their appropriate regional relationship lead after the application process has been completed. Oversee proper financial system setup (billing and invoicing) and CRM account provisioning for each new member. Collaborate with the marketing team to ensure the development of top-notch sales collateral, presentations, and proposals aligned with client needs and that showcase 4As strengths.

• Sales Forecasting and Strategic Reporting: Provide regular and insightful sales forecasts, performance reports, and market insights to the leadership team. Continuously analyze and refine sales strategies based on performance data and market feedback (i.e. close/won/lost reports). Track all prospecting activity via CRM sales system (i.e. Sales Cloud).

• Sales Strategy: Co-architect the organization's overarching revenue strategy, ensuring alignment with long-term business goals. Establish and maintain a clear view on the revenue trajectory of the business, including forecasting and performance analysis. Collaborate closely with the Member Services team to proactively identify and convert upsell and cross-sell opportunities within the existing member base. Partner with the Product team to translate market needs and commercial opportunities into actionable insights that inform the product roadmap.

Requirements

• 15+ years of sales experience, ideally in the advertising and marketing industry
• A history or meeting sales targets but with a strategic agenda to help transform a company’s culture to embrace sales
• Extensive network of industry contacts with the ability to engage C-level executives and decision-makers
• The ability to drive sales to the heart of the company culture
• Extensive experience of working with remote teams and different market sizes
• Outstanding negotiation, communication, and presentation skills
• Proficiency in CRM systems (sales force), data analysis, and sales operations
• Familiar with surveys, events, research, campaigns and all other areas of marketing
• Comprehensive understanding of the advertising industry and on-going student of new developments impacting it
• Highly organized, able to juggle multiple priorities to the VERY HIGHEST LEVEL
• Ability to work independently
• Willingness to travel occasionally for meetings and industry events

Summary about the 4As

The 4As is a 501(c)(6) non-profit association focused on empowering and equipping our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure our members remain relevant, are positioned to compete, and have the resources to thrive and grow. We provide community, thought leadership, research, guidance, and best-in-class training that enable agencies to innovate, evolve, and grow. The 4As was established in 1917 to promote, advance, and defend the interests of our member agencies, employees, and the advertising and marketing industries overall.

We are an equal opportunity employer committed to a work environment that supports, inspires, and respects all individuals and in which personnel policies are applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristic.