Senior Vice President, Consumer
About Orchestra
Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.
About the role
Orchestra’s Consumer vertical, which brings together Derris and Small Girls PR, is looking for a Senior Vice President who is passionate about earning consumers’ attention. Experience in integrated marketing and communications across earned, influencer, experiential, and other channels is valued. Within the Consumer vertical, integration means building ideas that live beyond a single channel. Our teams collaborate across earned media, influencer partnerships, social content, experiential activations, and paid amplification to create cohesive campaigns that drive cultural relevance and business impact. This person will oversee both strategic planning and day-to-day execution across consumer brands, while also contributing to internal leadership initiatives and helping shape our evolving company culture.
Accountabilities & Qualifications
- Hold one of the most senior positions, supporting leadership on implementing new protocols and policies
- Concept and implement structural