Senior UX Designer, DTC Web

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior UX Designer, DTC Web based in the United States. This role offers the opportunity to shape digital experiences that directly influence how customers discover, evaluate, and purchase products online.

Responsibilities

• Lead the design and research efforts behind digital commerce experiences, ensuring web journeys are intuitive, accessible, conversion-focused, and aligned with customer expectations.
• Combine hands-on product design with customer research, turning behavioral insights into meaningful improvements.
• Collaborate closely with product, engineering, creative, merchandising, and optimization teams to build intuitive and high-performing experiences.
• Create prototypes and design concepts for A/B and multivariate testing, translating experimentation goals into clear, measurable design solutions.
• Conduct customer research through interviews, usability studies, and concept testing to uncover insights and inform product decisions.
• Analyze customer behavior through qualitative and quantitative signals, including session recordings, heatmaps, and funnel data, to identify friction points and optimization opportunities.
• Translate research findings into prioritized design recommendations and actionable product improvements.
• Maintain and evolve design systems, component libraries, and UX patterns to ensure consistency, accessibility, and scalability across digital experiences.
• Partner with product managers, engineers, creative teams, and business stakeholders to ensure high-quality implementation of designs.
• Support improvements to site navigation, information architecture, taxonomy, search, filtering, and purchasing journeys.
• Conduct competitive research and stay current on emerging UX, ecommerce, subscription, and consumer technology trends.
• Leverage AI-assisted design and prototyping tools to accelerate experimentation and improve workflow efficiency.

Requirements

• Experienced UX designer with a strong background in ecommerce, digital products, and customer-centered design.
• Proven experience designing for ecommerce, direct-to-consumer websites, subscription products, or similar digital commerce environments.
• Strong experience conducting qualitative research, including planning and moderating user interviews, usability studies, and concept tests.
• Ability to synthesize research findings and behavioral data into clear design strategies and product recommendations.
• Advanced proficiency with Figma for design, prototyping, collaboration, and developer handoff.
• Familiarity with session recording and analytics tools such as Hotjar, FullStory, Noibu, or similar platforms.
• Experience maintaining or contributing to shared design systems and component libraries.
• Experience using AI-powered design or prototyping tools to quickly test and validate ideas.
• Bachelor’s degree in User-Centered Design, Interaction Design, Visual Design, or equivalent professional experience.

Benefits

• Comprehensive benefits package including medical, dental, vision, life, and disability insurance plans, with full medical, dental, and vision coverage paid for U.S. employees.
• Retirement savings support through a 401(k) plan with company matching in the U.S. and RRSP with DPSP plan in Canada.
• Flexible paid time off and 12 company-wide days off throughout the year.
• Winter and Summer weeklong company shutdowns to support rest and recharge.
• Employee Assistance Program focused on mental wellness and personal support.
• Learning and development programs to support career growth.
• Equipment, tools, and reimbursement support for an effective remote work environment.
• Free membership access to premium services and products.
• Opportunity to work in a mission-driven environment focused on improving everyday customer experiences.

Pay

Competitive salary range: United States: $129,000 - $190,000 USD Canada: $149,500 - $176,000 CAD

Schedule

Remote-first environment where innovation, experimentation, and customer-focused design are central to building impactful digital products.