Senior Strategist, Performance Marketing - Marketplace Partnership

About the role

This position is responsible for the continued leadership, management, and performance of Front Row’s core Amazon business with the potential to expand into other online marketplaces; including, Walmart and others. The role will oversee campaigns from inception to execution, serve as a primary client sponsor, collaborate with leadership across performance marketing, data, and insights, and continuously evaluate and improve performance.

Responsibilities

• Utilize your expertise in Amazon PPC marketing strategies to oversee campaigns from inception to execution.
• Own new client onboardings to guarantee an optimal experience by setting clear expectations and deliverables for full-funnel advertising.
• Thorough understanding of various audiences (AMC Audience Builder), Premium Audience Insights, etc, and the ability to build and optimize target audiences on and off site.
• Assist Brand Strategy & additional internal teams in enhancing client value through comprehensive and insightful strategies across commerce operations and media.
• Offer timely, relevant feedback and coaching to team members to deliver an exceptional client experience.
• Partner with cross-functional teams to provide best in class brand experience.
• Collaborate with internal and external stakeholders to evaluate performance and explore new opportunities.
• Manage account budgets, generate reports, and implement optimizations to align with client goals.
• Build and maintain strong client relationships, positioning yourself as the subject matter expert for Amazon paid strategies.
• Enhance Front Row’s PPC offerings by training team members on tool utilization and insights.
• Analyze clients' business needs and objectives to develop targeted campaigns and ads in collaboration with our DSP Lead.
• Lead the PPC component of client calls and stay updated on brand initiatives and activations.
• Oversee budgets, report on revenue and leads, and regularly check account performance to make necessary optimizations.
• Research creative and audience performance, provide insights to clients, and request new assets as needed.
• Onboard new or existing clients by evaluating past performance and refining strategies.
• Participate in Advertising department meetings and contribute to PPC related discussions.
• Advanced in Excel/Sheets (pivots, lookups), Google Slides, SQL, and Seller Central Reporting.
• A clear understanding of retail and marketplace platforms and functions on Amazon; experience with Vendor and/or Seller Central.
• Support Brand Strategy with forecasting and strategy to ensure pacing, performance tracking, and KPIs are met to the best of our ability.

Requirements

• +3 years of hands-on experience with Amazon PPC.
• Strong knowledge and perspective on Amazon PPC, Amazon DSP, and AMC.
• Thought Leadership – Engage in discussions about new features, opportunities, and best practices.
• Agency/Aggregator experience is a plus.
• Experience in Amazon Marketing Cloud (AMC) with hands on keyboard experience with ad tech providers.