Performance Marketing Manager, Marketplace Partnership
Front Row · New York, NY · Yesterday
RemoteRemoteMarketing$115k–$125k/yrFull-time
Key Responsibilities
- Take ownership of paid growth marketing initiatives (PPC, Programmatic) for key accounts on the Amazon marketplace.
- Possess expertise in understanding an Omni-Marketplace ecosystem to lead, build, drive, and optimize successful marketing campaigns within and not limited to, Amazon Sponsored Ads, DSP, and additional Marketplace's (Walmart, Kroger, Instacart, etc).
- Report on KPIs and results to key stakeholders, presenting findings and next steps to clients.
- Daily use of reporting to support the story behind your clients’ KPIs, confidently interpreting trends and making recommendations as a result.
- Conduct weekly, monthly, quarterly, and annual calls to review trends, performance, and provide innovative marketplace strategies.
- Proactively identify new and emerging opportunities to drive growth and evolution on an ever changing and evolving marketplace.
- Tie in comprehensive knowledge of categorial trends and insights, and how outside factors are impacting the overall narrative.
- Facilitate communication and strategize with account, analytics and creative teams to optimize brand performance.
- Plan and execute digital ad campaigns to meet goals provided by key stakeholders.
- Make recommendations to continually improve performance by analyzing internal results, competitive data, and keeping on top of industry trends and client goals.
- Serve as a team leader for junior members of the team by providing trainings, process improvement, QAing deliverables, and delegating tasks.
- Coach, mentor and delegate tasks & responsibilities to junior members on joint accounts, also cross-regional, where you serve as lead. Focus on development and shared knowledge across the team.
Requirements
- 3+ years of Retail Media Experience.
- Amazon Vendor Central Experience Required, Seller Central is a plus.
- Budget management of over $250,000 per month preferred.
- Strong data analytics and strategy background.
- Client Facing Experience navigating complex client needs & personalities (agency experience a plus).
- Advanced Excel knowledge and skills.
- DSP, email, push, display and/or other advertising channels are pluses.
- Familiarity with Google Drive, Docs, Sheets and Slides.
- Excellent time management and organizational skills.
- Excellent communication and presentation skills.
- Experience with PPC tools, such as Helium 10 or DataHawk are a plus.
Benefits
- Health, dental and vision
- PTO
- Summer Fridays
- Education Stipend
- Wellness and commuter benefits