Senior Creative Strategist, Performance Marketing

About the role

Cantina Labs is a social AI company developing advanced real-time models for expression, personality, and realism. Our flagship platform, Cantina, transforms storytelling, connection, and creation. This role is part of our expanding marketing team.

Responsibilities

• Produce and direct scaled creative across all performance marketing surfaces (Meta, TikTok, YouTube, mobile ad networks, etc) with multi-million dollar ad spend.
• Develop performance creative concepts built on an intimate understanding of Cantina as a product/platform and its consumer use-cases.
• Build and own processes for producing high volume, iterative ads leveraging both traditional and AI-generated production.
• Define creative strategies and vision for AI-generated ads.
• Own creative performance analytics to track what's working and iterate on best-performing concepts and campaigns.
• Set the creative inputs across creative testing plans to optimize creative.
• Manage external agencies and cross-functional teams to ensure high-quality creative output across all performance marketing channels.
• Lead regular creative brainstorms, reviews, and presentations to internal stakeholders, including leadership.
• Create scalable creative review processes and quality standards that maintain excellence at high volume.
• Stay up-to-date on and apply emerging technologies, production methods, and best practices in performance creative and performance marketing.

Requirements

• 5+ years of experience in creative direction for performance marketing.
• Experience building creative testing frameworks and production pipelines at scale.
• Bias for clear systems and processes.
• Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction.
• Deep understanding of the consumer marketing landscape and channels (Meta, TikTok, etc).
• Demonstrated experience collaborating effectively with external agencies and cross-functional teams.
• Demonstrated ability to drive measurable impact (e.g. creative quality improvements combined with quantitative performance improvements).

Qualifications

• Active use of AI tools, automation, and workflows.
• Portfolio of high-performing performance creative, particularly short-form video ads.

Skills

• Data fluency.
• Understanding of consumer marketing landscape and channels.
• Collaboration with external agencies and cross-functional teams.
• Ability to drive measurable impact.

Benefits

Competitive salary and generous company equity.
Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina.
42 days of paid time off, including: 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays.
Generous parental leave & fertility support.
401(k) retirement savings plan.
Lifestyle spending account – $500/month to use however you’d like.
Complimentary lunch and snacks for in-office employees.
One Medical membership, and more!