Senior Creative Strategist, Performance Marketing

About the role

This role sits at the center of our paid social program. You will own the creative lifecycle on Meta from research and insight development to concepting, scripting, storyboarding, production, testing, and iteration.

Responsibilities

• Create, produce, and test 100+ ad creatives a month, moving quickly from idea to execution while maintaining a relentless focus on clarity, storytelling, and measurable impact.
• Translate performance signals into creative strategy, using metrics like Hook Rate, Hold Rate, CTR, CPE, and CPA to understand what’s working, why it’s working, and what to produce next.
• Push the boundaries of paid social creative, experimenting with new formats, visual styles, and production approaches that break through the feed and differentiate Scribe in the market.
• Collaborate closely with creators, editors, and designers, writing briefs that bring ideas to life at scale while preserving narrative intent and creative integrity.
• Stay up-to-date to cultural shifts, platform changes, and emerging creative techniques, applying the latest insights from Meta, competitive analysis, and the creator ecosystem to keep Scribe ahead of the curve.
• Challenge conventional best practices with bold, insight-backed ideas that raise the bar for what performance creative can look like — and prove it through testing and results.

Qualifications

• 4-6 years of experience in paid social performance marketing, with a strong track record of developing, launching, and iterating creative that drives meaningful customer acquisition.
• 2-3+ years of experience specifically in a creative strategy role, not just production or media buying. You’ve owned the insight, the hypothesis, and the creative direction.
• Hands-on creative craft experience, including scripting, storyboarding, and video editing. You won’t need to edit daily, but you must understand the craft deeply enough to brief and direct editors and creators with clarity.
• Experience in both agency and in-house environments, and an understanding of the pace, expectations, and creative rigor required in each.
• Strong performance fluency, including familiarity with Meta’s ad formats, placements, and algorithmic behaviors. You know how to build creative hypotheses, interpret performance signals, and translate them into new angles and variations.
• Clear communication skills, both written and verbal, with the ability to articulate the “why” behind every concept, script, and test you run.