Senior Creative Strategist

About the role

This role is for one of the few individuals who truly understand the science behind creative strategy in the context of a Meta account spending serious money in the pet space. The goal is to own the creative strategy, diagnose what works, build testing roadmaps, sharpen VSLs, and provide direction to a 14-person creative team.

Responsibilities

• Set the strategic direction for Meta creative, including what gets tested, what gets killed, and what gets scaled.
• Diagnose underperforming ads at a granular level and turn those findings into actionable next steps for the team.
• Build structured testing roadmaps that increase the percentage of creative with a real shot at profitable scaling.
• Improve VSL quality across the board, including sharper hooks, stronger proof, better pacing, and cleaner structure.
• Write briefs that give editors, copywriters, UGC creators, and AI engineers everything they need to execute without back-and-forth.
• Work hand in hand with the senior media buyer to align creative priorities with what the account actually needs.
• Direct the AI content team on output that is realistic, strategic, and usable inside a direct-response ad.
• Build institutional knowledge, including angle libraries, testing logs, VSL breakdowns, fatigue tracking, brief templates, and training junior creative strategists.
• Train and develop junior creative strategists as the team grows into a pod-based creative department.

Requirements

• 3+ years in direct-response creative strategy or performance creative within DTC, eCommerce, health, wellness, supplements, or pets.
• Serious Meta experience tied to accounts spending at least $20K per day.
• Deep, hands-on experience with 4 to 6+ minute VSLs and know-how to build, diagnose, and fix longer-form direct-response structure.
• The ability to look at creative metrics and explain not just what’s happening, but why, and what needs to change.
• Experience with tools like Triple Whale, Motion, Foreplay, or Meta Ads Library and using them to find patterns, not just pull numbers.
• Experience directing AI content workflows, spotting when the output isn’t good enough, and pushing the team to fix it.

Qualifications

• Bonus points for:
• AppLovin or YouTube experience
• TikTok or Native ads background
• Experience with advertorials or presell pages
• Worked with AI avatars or AI-generated creative

Skills

• Strong understanding of direct-response creative strategy
• Experience with Meta Ads
• Expertise in VSL creation and optimization
• Ability to analyze and interpret creative metrics
• Proficiency in relevant tools
• Experience with AI content workflows

Benefits

Full remote, full-time contractor role with high expectations, real autonomy, and no interest in politics or bureaucracy. The culture values output over hours, and the team cares about results.

Pay

Competitive salary with strong base, monthly bonuses, and uncapped upside for exceptional results.

Schedule

Full remote, with a team that cares about output, not hours.