Senior Creative Strategist

Responsibilities

• Own monthly projections for creative concepts and ensure 95%+ of forecasted concepts are fully ideated, scripted, and launched at or under the $175 target cost per concept
• Lead creative brainstorming to turn client insights into breakthrough ad ideas that convert
• Maintain a 20% win rate across all new creative concepts launched monthly (defined as beating or meeting target CPA)
• Ensure 50% of testing winners become winners at scale across high-budget campaigns
• Lead a team of copywriters, videographers, and designers—ensuring 90% of team members hit their monthly KPIs (e.g., script win rate, asset volume, revision rate)
• Conduct weekly 1:1s, provide coaching, and escalate underperformance within 48 hours to the Creative Lead
• Report weekly performance metrics via Slack by 9:30 AM ET every Monday
• Collaborate with media buyers and account managers to align creative strategy with client goals and performance data

Requirements

• 4+ years in creative strategy, direct response, or performance creative roles
• Proven track record managing creative teams (copywriters, editors, designers)
• Mastery in ideating and launching direct-response video ads (YouTube, Facebook, TikTok)
• Strong leadership and communication skills; thrives in a high-accountability, fast-paced environment
• Experience working with data-driven decision-making and KPIs
• Prior experience in coaching and consulting industries is a plus
• Experience working cross-functionally with creative and media buying teams

Bonus Points

• Experience working with info-product, coaching, or eComm brands
• Know how to translate quantitative performance data into qualitative creative insights
• Use tools like Figma, Motion, or ad-level analytics platforms
• Build creative testing frameworks or creative performance libraries

Communication Expectations

• We use Slack for Client Communications
• We value over-communication (more context the better)
• We value speed in communication (be prompt in responding or provide context as to why you may be slow to respond)
• We have Weekly Full Team Meetings and Daily Stand Ups with Pod Leads
• We have Quarterly In-Person Events with Leadership Team