Senior Creative Strategist

About the role

Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. With record revenue growth in 2025 and a unicorn valuation, we've built a suite of products that help millions of people build credit, access liquidity, and save money. We're scaling fast. Join us if you want to build something meaningful and help millions of people move forward financially. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.

Responsibilities

• Lead the ideation and creative development of high-performing creatives across digital and paid channels.
• Translate growth goals and audience insights into compelling creative strategies and test plans.
• Monitor creative performance, analyze results, and iterate quickly based on learnings to surface insights and optimize creative direction.
• Drive testing and experimentation, moving fast to uncover insights and scale what works.
• Build AI-native and human-led workflows for content creation leveraging tools for ideation, scripting, video generation, and editing.
• Partner closely with production and post-production teams to bring concepts to life, ensuring creative excellence and efficiency across both AI-assisted and traditional productions.
• Collaborate cross-functionally with Growth, Brand, and Product Marketing to align creative testing with business objectives.
• Stay ahead of industry and platform trends, acting as a thought leader in AI-driven creativity, emerging formats, and performance storytelling.

Requirements

• 6–9 years of experience in performance creative strategy, developing creative for channels like paid social, YouTube, CTV, and other performance media.
• A strategic creative thinker and strong writer with a passion for storytelling, experimentation, and solving puzzles.
• Proven track record of concepting, writing, and producing advertising that drives measurable results.
• Creative and analytical in equal measure. You can dig into performance, understand what’s working and why, and turn those insights into the next creative hypothesis.
• Fluent in AI tools for creative production (e.g. Veo, Sora, Higgsfield, Midjourney, or whatever launches next week).
• Deep understanding of performance marketing and how creative works differently across channels, audiences, and formats, with curiosity to explore what’s next.
• Comfortable operating in ambiguity. You don’t need a fully formed playbook before you start experimenting.
• Able to lead brainstorms, sell through ideas, manage projects, and collaborate across creative, growth, and marketing teams.
• Obsessed with culture, trends, technology, and storytelling that connects with real people.

Qualifications

• Experience with direct response creative, user acquisition campaigns, or B2C brands.
• Experience launching and scaling multiple products, initiatives, or channels within an umbrella brand, with the ability to tailor creative strategy to different audiences, objectives, and business needs.
• Experience building creative strategy for new or emerging channels where the playbook is still being written.
• Familiarity with editing software such as Premiere, CapCut, Final Cut Pro, or similar.

Pay

Base Range $127,000 - $145,000 USD